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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Topic 2: Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Topic 3: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Topic 4: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Topic 5: Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. Business Unit setup and hierarchy 3. User roles and permissions
Topic 6: Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q38-Q43):

NEW QUESTION # 38
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score

A. CDAB
B. CBDA
C. CDBA
D. ABDC

Answer: C

NEW QUESTION # 39
What would an Administrator set up to have a document automatically download after a successful form completion?

A. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
B. Include a link to the content in the Thank You Content of the form.
C. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
D. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."

Answer: A

NEW QUESTION # 40
Which one is Marketing Cloud Account Engagement Video Connector

A. Wistia
B. YouTube
C. Vimeo
D. Dailymotion

Answer: A

NEW QUESTION # 41
How many Social Posting Connectors is it possible to create

A. You can't use any Social Posting connector
B. One each type
C. You can create as many Social Posting connectors as you want
D. Many but only one type

Answer: C

NEW QUESTION # 42
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

A. Automatically remove prospects from the program when an email reply trigger is met.
B. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
C. Set the Engagement Studio program to repeat every 10 days.
D. Increase the wait time on the Email send action steps.

Answer: B

NEW QUESTION # 43
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