Best Salesforce Marketing-Cloud-Consultant exam questions and answers

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To become a Salesforce Certified Marketing Cloud Consultant, candidates must pass the Marketing-Cloud-Consultant Exam. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions and lasts for 105 minutes. Marketing-Cloud-Consultant exam covers a wide range of topics including email marketing best practices, creating effective marketing campaigns, and analyzing marketing data to measure success. Candidates must achieve a passing score of 63% or higher to receive the certification.

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Salesforce Marketing-Cloud-Consultant Exam is an advanced-level certification that demonstrates an individual's ability to maximize the Marketing Cloud's capabilities to meet the marketing needs of businesses of all sizes. Salesforce Certified Marketing Cloud Consultant certification is ideal for professionals who work as marketing managers, digital marketers, marketing automation specialists, email marketers, and social media managers. By passing the exam, professionals can demonstrate their expertise to potential employers and clients, which can lead to career advancement and higher salaries.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q85-Q90):

NEW QUESTION # 85
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the Consultant recommend? (Choose two.)

A. Create an Import Activity to import alumni data into Salesforce Report.
B. Use Data Designer to link student and alumni data to the contact record.
C. Use Synchronized Data Sources to obtain data from the Sales Cloud.
D. Create list attributes to store student data from the Sales Cloud.

Answer: B,C

NEW QUESTION # 86
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

A. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
B. Personalization Strings still allow PII to be displayed within an email.
C. Tokenized Sending should be combined with field-level data encryption for additional security.
D. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.

Answer: A,B

Explanation:
* Tokenized Sending allows PII (such as email addresses) to stay external until send time; however, once pulled in via personalization strings, PII can still be displayed within emails.
* Since Tokenized Sending relies on live API calls to an external database during sends, Salesforce Marketing Cloud's normal service-level guarantees (e.g., send speed and reliability) no longer apply because they now depend on third-party system response times.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Tokenized Sending Overview
# "Tokenized Sending retrieves sensitive customer data at send time, reducing Marketing Cloud's data storage liability. However, if personalization strings reference retrieved fields, PII can still be displayed in the email." Source: Salesforce Help - Tokenized Sending Limitations
# "Marketing Cloud does not guarantee service levels for sends that rely on external Tokenized Sending lookups."
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NEW QUESTION # 87
Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
How should they connect the data?

A. Data Relationships
B. Data Designer
C. Contact Configuration
D. Entry Source Data Extension

Answer: A

Explanation:
To efficiently pull in relational data during a journey without overloading the initial entry payload, marketers should use Data Relationships. These relationships allow Journey Builder to dynamically reference related records during a Decision Split, Lookup, or Wait Until Activity without needing to duplicate all the information at entry.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Data Relationships in Contact Builder
# "Data Relationships define how different data extensions relate to each other and allow Journey Builder to reference external data dynamically during a contact's journey." Source: Salesforce Help - Journey Builder Best Practices
# "Use Contact Builder data relationships to reference additional information without overloading entry events."
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NEW QUESTION # 88
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One

A. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
C. Create and send an apology email that includes a discount for a future purchase to all customers.
D. Create a user-initiated message to logged-in customers to send once the website is restarted

Answer: D

Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.

NEW QUESTION # 89
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?

A. Import the file to a data extension, using the 'overwrite' method.
B. Import the file to a list, using the 'update only' method.
C. Import the file to a data extension, using the 'add and update' method.
D. Import the file to a list, using the 'add and update' method.

Answer: C

Explanation:
Explanation
Since Record count in more than 500 K so DE is used. New and Update is already specified in question.

NEW QUESTION # 90
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