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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. Connector setup with Salesforce CRM 3. User roles and permissions
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q87-Q92):

NEW QUESTION # 87
What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

A. Setup DNS for each used domain and validate the connection
B. Create and add a tracking code to the website
C. Setup tracker subdomain and validate it
D. Choose which sender IP to use

Answer: A,B,C

NEW QUESTION # 88
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
B. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
C. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
D. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.

Answer: B

NEW QUESTION # 89
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

A. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
B. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
D. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3

Answer: A

NEW QUESTION # 90
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A. Create a completion action to assign to a lead queue when a high-value form is submitted.
B. Create an automation rule to assign to a group when the qualification criteria is met.
C. Create an automation rule to assign to a lead queue when the qualification criteria is met.
D. Create a completion action to assign to a group when the prospect reaches a score of 100.

Answer: B

NEW QUESTION # 91
Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
B. The ability to assign prospects via automation instead of manually
C. The ability to use existing complex Salesforce lead routing processes
D. The ability to assign prospects based on specific criteria being met

Answer: D

NEW QUESTION # 92
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