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| Section | Weight | Objectives |
|---|
| Mobile (SMS/Push) | 13% | - Mobile Studio configuration and usage - MobilePush tools and functionalities - MobileConnect features and capabilities - GroupConnect and WhatsApp integration
|
| Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Real-time interaction management - Personalization and decisioning capabilities
|
| Ad Studio | 12% | - Campaign management and optimization - Integration with advertising platforms - Audience targeting and segmentation
|
| Einstein for Marketing Cloud | 23% | - Einstein Engagement Scoring - AI-powered personalization and prediction - Send Time Optimization - Einstein Engagement Frequency - Einstein Copy Insights
|
| Triggers | 7% | - Event-driven automation - Data extension and trigger management - SOAP and REST API triggers
|
| Journey Orchestration | 25% | - Reporting and performance analysis - Journey design and best practices - Activities and decision splits - Comparison between Datorama and Google Analytics - Entry sources and audience evaluation
|
| Social Studio | 10% | - Content management and moderation - Social analytics and reporting - Social media publishing and engagement
|
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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q37-Q42):
NEW QUESTION # 37
Which three factors are analyzed for each subject line by Einstein Copy Insights?
- A. Improper punctuation
- B. Phrases that spark engagement
- C. Spelling Errors
- D. Frequently used phrases
- E. Emotional tone
Answer: B,D,E
NEW QUESTION # 38
What is the difference between an in-app message and an inbox message?
- A. An inbox message only works on iOS, but in-app messages work on both iOS and Android
- B. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
- C. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
- D. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
Answer: C
NEW QUESTION # 39
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Data aggregation
- B. Unified customer profile
- C. Orchestration
Answer: B,C
NEW QUESTION # 40
Where would you add a topic profile
- A. Social studio automate
- B. Workspace settings
- C. Admin settings
- D. Social studio engage
Answer: C
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
NEW QUESTION # 41
What is the recommended maximum number of activities that should be on a single journey canvas?
Answer: C
NEW QUESTION # 42
......
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