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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions
Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin
Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Explain how to create and send emails
Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms
Administration	11%	- Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q138-Q143):

NEW QUESTION # 138
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
B. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
C. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
D. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

Answer: B

NEW QUESTION # 139
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

A. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
B. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
C. Enable Kiosk mode on the Marketing Cloud Account Engagement form
D. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"

Answer: D

NEW QUESTION # 140
It is possible for prospect to have less than 0 score

A. False
B. True

Answer: B

NEW QUESTION # 141
LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

A. Create a custom user role in the European BU with access to the folder the program is in.
B. Instruct the user in the European BU to take a screenshot and email it to them to review.
C. Log out of the North American BU and log into the European BU to review the program.
D. Use the BU switcher in the North America BU to switch to Europe.

Answer: D

NEW QUESTION # 142
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

A. Delete and recreate the specific users after enabling user sync.
B. Make sure the CRM username field on user records are empty.
C. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
D. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.

Answer: B

NEW QUESTION # 143
......

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