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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Distributed Marketing	2%	- Distributed campaign features and sending options - Centralized vs localized marketing management
Ad Studio	10%	- Ad Studio capabilities and campaign alignment - Paid media integration with Marketing Cloud
Mobile Studio	13%	- MobilePush and WhatsApp integration - MobileConnect and GroupConnect features - Mobile messaging configuration and best practices
Social Studio	12%	- Identity unification and data management - Social Studio functionality and configuration - Social customer service and engagement strategies
Einstein for Marketing Cloud	23%	- Implement and configure Einstein capabilities 1. Einstein Engagement Scoring and Frequency 2. Einstein Recommendations and Predictive Intelligence - Differentiate Einstein features and use cases
Cross-Channel Strategy and Measurement	15%	- Multi-touch attribution and KPIs - Performance reporting and optimization - Channel selection and campaign planning
Interaction Studio	10%	- Real-time personalization and interaction management - Cross-channel experience optimization
Journey Orchestration	15%	- Reporting and analytics for journeys - Integration with Datorama and Google Analytics - Journey design and best practices

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q31-Q36):

NEW QUESTION # 31
What three reasons explain why an SMS message may fail to reach a mobile device?

A. The mobile device is powered off
B. The mobile device has a low battery.
C. The user is currently on a call.
D. The number used to send the SMS was a landline
E. The user is out of range of cellular networks

Answer: A,D,E

NEW QUESTION # 32
What is prerequisite for email/web recommendations: select 2

A. catalog
B. collect tracking code

Answer: A,B

NEW QUESTION # 33
How does Interaction Studio unify anonymous and known identities?

A. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
B. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
C. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
D. Interaction Studio uses third party software to match anonymous and known identities

Answer: A

NEW QUESTION # 34
What is true about Einstein Engagement Scoring (EES)?

A. EES requires Collect Code Tracking forweb conversion predictions
B. EES takes into account custom unsubscribe handling
C. EES can import historical purchase data to drive conversion predications
D. EES analyzes all send data from Marketing Cloud

Answer: C

NEW QUESTION # 35
Which three factors are analyzed for each subject line by Einstein Copy Insights?

A. Phrases that spark engagement
B. Frequently used phrases
C. Spelling Errors
D. Emotional tone
E. Improper punctuation

Answer: A,B,D

NEW QUESTION # 36
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