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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Describe how to use form handlers
Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions
Administration	11%	- Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains
Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified
Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Explain how to create and send emails
Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management

>> MCAE-Con-201 Fragen Und Antworten <<

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Salesforce Certified Marketing Cloud Account Engagement Consultant MCAE-Con-201 Prüfungsfragen mit Lösungen (Q255-Q260):

255. Frage
It is possible to assign certain Prospect to selected Scoring Category

A. True
B. False

Antwort: B

256. Frage
An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A. Look for the original list based on the Marketing Cloud Account Engagement campaign
B. Run a dynamic list based on the Marketing Cloud Account Engagement campaign
C. Run an automation rule based on the Marketing Cloud Account Engagement campaign
D. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign

Antwort: D

257. Frage
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
B. Automation Rule with blank critera and add action &
C. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
D. Automation rules with attended webinar and remove action
E. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action

Antwort: B

258. Frage
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A. Account-based marketing can be implemented in stages.
B. Account-based marketing completely replaces broad-based marketing.
C. Account-based marketing is only a good fit for certain industries.
D. Account-based marketing personalizes experiences for prospects.

Antwort: A,D

259. Frage
What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A. The assigned user must be connected through user sync.
B. There must also be a general or specific user as a sender.
C. The email must also contain assigned user merge fields.
D. All prospects on the recipient list must be assigned to a user.

Antwort: B

260. Frage
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