Marketing-Cloud-Account-Engagement-Consultant Official Cert Guide | Marketing-Cloud-Account-Engagement-Consultant Reliable Test Review

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 5	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q222-Q227):

NEW QUESTION # 222
"How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

A. Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field
B. Update the "Opt Out" field on the prospect record
C. Change the email address to a valid email address
D. Clear the "Do Not Email" field on the prospect record

Answer: D

NEW QUESTION # 223
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

A. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program
B. CNAME > Email Authentication > Email templates > Lists > Engagement program
C. CNAME > Salesforce connector > Email Templates > Lists > Engagement program
D. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

Answer: B

NEW QUESTION # 224
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A. Create an automation rule to clear the opt out field on the leads and contacts.
B. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
C. Run a permission pass effort to all of the leads and contacts who have opted out.

Answer: B

NEW QUESTION # 225
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

A. Create a Dynamic List based on page view to segment automatically
B. Create a special campaign to track pricing page views.
C. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
D. Create a form with a Completion Action to send a pricing sheet.

Answer: C

NEW QUESTION # 226
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
B. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
C. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
D. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Answer: D

NEW QUESTION # 227
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