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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Personalizing the Prospect Experience	8%	- Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements
Topic 2: Evaluation	17%	- Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity
Topic 3: Email Marketing	10%	- Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance
Topic 4: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 5: Automating Business Processes	17%	- Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows
Topic 6: Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements
Topic 7: Lead Management	14%	- Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes
Topic 8: Account Configuration	16%	- Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q228-Q233):

NEW QUESTION # 228
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
B. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
C. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
D. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.

Answer: C,D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_automation_page_actions.htm&type=5

NEW QUESTION # 229
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A. There is an option to create a unique app for each business unit or one joined app for all business units.
B. The app will create unique datasets for each business unit.
C. Each dashboard will have an option to filter by business unit.
D. Each business unit can only have one associated B2B Marketing Analytics app.

Answer: D

NEW QUESTION # 230
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

A. Campaign Influence and Marketing Data Sharing
B. Salesforce User Sync and Campaign Influence
C. Connected Campaigns and Campaign Influence
D. Connected Campaigns and Engagement Studio

Answer: C

NEW QUESTION # 231
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

A. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
B. Webinar & Event Registrations & Attendance
C. Webinar & Event invite. Registrations & Attendance
D. Only Webinar & Event Attendance

Answer: A

NEW QUESTION # 232
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

A. Prospect replied to an email
B. Prospect viewed a landing page
C. Prospect was deleted by a user
D. Prospect unsubscribed from an email

Answer: B,D

NEW QUESTION # 233
......

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