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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Data Integration14%- Event API
- Salesforce Connector
- ETL feed system
- Data flows in and out of Marketing Cloud Personalization
Einstein Capabilities10%- Einstein recipes
- Ingredients and recommendation tuning
Sitemap18%- Content zones
- Unified customer profile
- Web SDK implementation
- Catalog and page mapping
Setup & Administration6%- User attributes and identity system
- Initial platform setup
Activation18%- Server-side campaigns
- Email and mobile campaigns
- A/B Testing
Solution Overview16%- Marketing Cloud Personalization fundamentals
- Real-time Interaction Management (RTIM) value and use cases
- Core components and terminology
Segmentation18%- Segment rules and filters
- Journey Builder segment listener
- Goals and reporting
- Export segments

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q63-Q68):

NEW QUESTION # 63
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

Answer: B

Explanation:
Interaction Studio integrates with Service Cloud to provide agents with aNext Best Offer widget. This widget leverages real-time behavioral data and machine learning to surface personalized offers.
Reference: Salesforce Interaction Studio and Service Cloud Integration Documentation.


NEW QUESTION # 64
How does a developer share web templates from one dataset to another?

Answer: B


NEW QUESTION # 65
ETL feeds must follow explicit specifications and requires which type of file format?

Answer: C


NEW QUESTION # 66
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

Answer: C


NEW QUESTION # 67
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

Answer: B,D

Explanation:
In an open-time email campaign, Marketing Cloud Personalization uses:
* Recipe (Answer A):
* Drives dynamic recommendations such as personalized product or content suggestions.
* Promotion (Answer D):
* Dynamically delivers personalized offers or discounts based on user attributes and behavior.


NEW QUESTION # 68
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