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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. Business Unit setup and hierarchy 3. User roles and permissions
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Prospect Management	- Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading - Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q131-Q136):

NEW QUESTION # 131
How are prospect that have started a wait step impacted when an entire engagement program is paused?

A. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
B. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
C. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
D. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.

Answer: A

NEW QUESTION # 132
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

A. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
B. Webinar & Event Registrations & Attendance
C. Webinar & Event invite. Registrations & Attendance
D. Only Webinar & Event Attendance

Answer: A

NEW QUESTION # 133
Which is true about Visitor Filters?

A. You can filter by a hostname
B. You can't filter your own company IP
C. You can filter by a hostname wildcard
D. You can the filter by IP
E. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

Answer: A,C,D,E

NEW QUESTION # 134
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?

A. The landing page on a browser with the cookies cleared was not tested.
B. The form HTML embed code in the layout template code was not used.
C. The %%content%% variable tag in the layout template code was missing.
D. The same layout template on both the form and the landing page was not used.

Answer: C

NEW QUESTION # 135
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

A. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
B. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
C. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
D. Enable Kiosk mode on the Marketing Cloud Account Engagement form

Answer: B

NEW QUESTION # 136
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