Free Download MCAE-Con-201 Latest Test Answers & The Best Helper to help you pass MCAE-Con-201: Salesforce Certified Marketing Cloud Account Engagement Consultant

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Topic 2: Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Topic 3: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Topic 4: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Topic 5: Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. User roles and permissions 3. Connector setup with Salesforce CRM
Topic 6: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q15-Q20):

NEW QUESTION # 15
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A. Add engagement history activity related lists to lead & contact page layouts.
B. Add engagement history lightning component to lead & contact page layouts.
C. Add engagement history metrics related lists to campaign page layouts.
D. Add emails to campaign start displaying engagement history metrics on campaigns.

Answer: A

NEW QUESTION # 16
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?

A. The prospect is unassigned from its user
B. The prospect is marked as opted out
C. The prospect is marked as do not email
D. The prospect is sent to the recycle bin

Answer: D

NEW QUESTION # 17
What is the purpose of creating a Tracker subdomain? [Choose one answer]

A. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
B. To host all Marketing Cloud Account Engagement landing pages and forms on your website
C. All of the above
D. To allow emails to be sent from your domain

Answer: A

NEW QUESTION # 18
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A. Account-based marketing can be implemented in stages.
B. Account-based marketing personalizes experiences for prospects.
C. Account-based marketing completely replaces broad-based marketing.
D. Account-based marketing is only a good fit for certain industries.

Answer: A,B

NEW QUESTION # 19
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A. Export the submission report & Import
B. Run completion Action on form Request a demo with action assign to user
C. Run completion Action on form Request a demo with action notify Admin
D. Run an automation rule to assign based on the Request demom Submission & prospect status field

Answer: D

NEW QUESTION # 20
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