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Salesforce Marketing-Cloud-Account-Engagement-Consultant Prüfungsplan:

Thema	Einzelheiten
Thema 1	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Thema 2	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Thema 3	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Thema 4	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Thema 5	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Thema 6	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Thema 7	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Marketing-Cloud-Account-Engagement-Consultant Prüfungsfragen mit Lösungen (Q146-Q151):

146. Frage
Select all available User Email Preferences

A. Send weekly search marketing email (sent on Mondays)
B. Send daily prospect activity emails (for my prospects)
C. Send weekly inactive automations report email
D. Send monthly inactive automations report email
E. Send daily prospect activity emails (for all prospects)
F. Send an email when a prospect is assigned
G. Send starred prospect activity alerts
H. Send daily visitor activity emails
I. Send weekly search marketing email (sent on Fridays)
J. Send daily visitor assignment emails
K. Send daily prospect assignment emails

Antwort: A,B,D,E,F,G,H,K

147. Frage
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

A. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
B. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
C. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
D. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.

Antwort: C

148. Frage
Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

A. D
B. A+
C. F
D. A
E. F-

Antwort: A,E

149. Frage
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
B. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
C. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
D. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

Antwort: C

150. Frage
LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

A. Email Preference Center and Static Public List
B. Static Public List and Automation Rule
C. Salesforce Engage and CRM Visible List
D. Email Preference Center and Dynamic Public List

Antwort: A

151. Frage
......

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