New Advanced-Cross-Channel Test Cost, New Advanced-Cross-Channel Test Topics

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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Cross-Channel Strategy and Measurement	15%	- Performance reporting and optimization - Channel selection and campaign planning - Multi-touch attribution and KPIs
Journey Orchestration	15%	- Reporting and analytics for journeys - Integration with Datorama and Google Analytics - Journey design and best practices
Interaction Studio	10%	- Real-time personalization and interaction management - Cross-channel experience optimization
Mobile Studio	13%	- MobileConnect and GroupConnect features - Mobile messaging configuration and best practices - MobilePush and WhatsApp integration
Ad Studio	10%	- Paid media integration with Marketing Cloud - Ad Studio capabilities and campaign alignment
Einstein for Marketing Cloud	23%	- Implement and configure Einstein capabilities 1. Einstein Recommendations and Predictive Intelligence 2. Einstein Engagement Scoring and Frequency - Differentiate Einstein features and use cases
Social Studio	12%	- Social customer service and engagement strategies - Identity unification and data management - Social Studio functionality and configuration
Distributed Marketing	2%	- Centralized vs localized marketing management - Distributed campaign features and sending options

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q74-Q79):

NEW QUESTION # 74
What is the most frequent option to refresh an Advertising Audience?

A. Daily
B. Weekly
C. BI-weekly
D. Hourly
E. Monthly

Answer: E

NEW QUESTION # 75
Which two concepts are types of Journeys?
Choose 2 answers

A. Promotional
B. Triggered
C. Multi-step
D. Single-send

Answer: B,D

NEW QUESTION # 76
What happens when a paused journey is resumed?

A. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
B. Wait durations are extended by the length of time the journey was paused
C. All contacts who were in Wait steps immediately proceed to the next activity
D. Wait durations start over for each contact

Answer: A

NEW QUESTION # 77
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A. Use Journey Builder ' s (JB) Data Extension Entry Source and JB Email Activities
B. Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
C. Use Journey Builder Engagement Splits to identify who Clicked the " Download Mobile App' link.
D. Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the " Download Mobile App " link.
E. Use Automation Studio ' s (AS) Query Entry Source and AS Send Email Activities

Answer: A,B,C

NEW QUESTION # 78
What data is there in mobile connect demographics, select3

A. channel
B. Region
C. Email
D. City
E. First name

Answer: B,D,E

Explanation:
MobileConnect Demographics:
* MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
Available Data Fields (Standard):
* A. City:The city associated with the contact's mobile number or address.
* B. Region:The region (state, province, etc.) associated with the contact.
* D. First Name:The contact's first name (if captured during opt-in or data import).
* Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
Why Other Options Are Incorrect:
* C. Email:Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
* E. Channel:While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.

NEW QUESTION # 79
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