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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Building and updating engagement programs - Program logic, triggers and actions - Program structure and components - Program performance and optimization |
| Topic 2: Visitors and Prospects | 8% | - Prospect activity and engagement analysis - Visitor-to-prospect conversion process - Prospect data management and audits |
| Topic 3: Forms, Form Handlers and Landing Pages | 20% | - Landing page design and deployment - Form creation, configuration and use cases - Performance metrics and optimization - Form handler setup and integration |
| Topic 4: Administration | 11% | - Field creation, mapping and management - Data synchronization between Account Engagement and Salesforce - Scoring and grading model configuration - Recycle bin functionality and data recovery |
| Topic 5: Lead Management | 24% | - Automation rules and segmentation rules - Completion actions and page actions - Lead lifecycle management - Static and dynamic lists creation and segmentation |
| Topic 6: Email Marketing | 20% | - Email types, templates and capabilities - Email creation and sending process - Email deliverability and compliance - Email reporting and performance analysis |
>> Marketing-Cloud-Account-Engagement-Specialist Exam Materials <<
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NEW QUESTION # 106
What does the gear icon on the prospect list allow you to do?
Answer: A,B,C
Explanation:
According to the Salesforce documentation, the actions that can be done with the gear icon on the prospect list are: B) Assign, C) Delete, and D) Edit. The gear icon is a feature that allows users to perform different actions on a prospect or a group of prospects from the Prospect List. The gear icon can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different options for the selected prospect or prospects, such as assign, delete, or edit. The assign option allows the user to assign the prospect or prospects to a user, a group, or a queue. The delete option allows the user to delete the prospect or prospects from Marketing Cloud Account Engagement. The edit option allows the user to edit the prospect or prospects' information, such as name, email, or custom fields. The copy option is not an action that can be done with the gear icon on the prospect list, as it is not an available option for the prospect or prospects. Reference: Salesforce documentation
NEW QUESTION # 107
What does Marketing Cloud Account Engagement set on visitors' browsers to track their activities?
Answer: C
Explanation:
Marketing Cloud Account Engagement sets cookies on visitors' browsers to track their activities. Cookies are small bits of text that a website leaves with the browser so the website can remember who the visitor is. Cookies are the most common method used to identify users online and provide a personalized browsing experience. Marketing Cloud Account Engagement uses cookies to track visitor behavior on the website, such as pages visited, forms submitted, or files downloaded. Marketing Cloud Account Engagement also uses cookies to associate visitors with prospects once they fill out a form or click on a tracked link in an email. Option A is not correct because UTM parameters are not set by Marketing Cloud Account Engagement, but by the marketer who creates the URL with query strings that indicate the source, medium, campaign, and other information of the traffic. Option B is not correct because tracking pixels are not set by Marketing Cloud Account Engagement, but by the email client that renders the email with a hidden image that sends a request to Marketing Cloud Account Engagement's server and records the open event. Option D is not correct because Google Analytics tracking code is not set by Marketing Cloud Account Engagement, but by the website owner who embeds the code on the website to collect and analyze web traffic data. Reference: The Ultimate Marketing Cloud Account Engagement Admin Guide to Web Tracking Cookies - The Spot, How to Run an A/B Test in Marketing Cloud Account Engagement: A Step by Step Guide (2022), The Basics of A/B Testing in Marketing Cloud Account Engagement - The Spot
NEW QUESTION # 108
A LenoxSoft marketer selects the option " Redirect the prospect instead of showing the form ' s Thank You Content " when new Marketing Cloud Account Engagement landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?
Answer: B
Explanation:
If a LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when creating a new Account Engagement landing page, the expected behavior when a prospect submits a form designed to show Thank you Content is that the prospect will be redirected to another webpage . This option overrides the form's Thank you Content and sends the prospect to the specified URL instead. The prospect will not continue to see the form upon submission (A), nor will the discrepancy between the two assets cause an error (B). The form's Thank you Content will not display (D), as it is replaced by the redirect option. References: Redirect Account Engagement Forms to a Success Page
NEW QUESTION # 109
Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers
Answer: B,C
Explanation:
When using completion actions for list emails, you should keep in mind that completion actions based on email link clicks only execute once per prospect, and completion actions based on email opens will retroactively apply if added after the email send. These are important considerations because they affect how your completion actions will work and what results you will see. For example, if you want to add a prospect to a list based on a link click, you should know that the completion action will only fire the first time the prospect clicks the link, not every time. Similarly, if you want to change a prospect's score based on an email open, you should know that the completion action will apply to all prospects who opened the email, even if they opened it before you added the completion action
NEW QUESTION # 110
What HML merge field should be included in an email to allow prospects to manage their email preferences?
Answer: C
Explanation:
The HML merge field that should be included in an email to allow prospects to manage their email preferences is {{OptOut}} or {{EmailPreferenceCenter}}. The {{OptOut}} merge field inserts a link that allows prospects to opt out of receiving emails from the sender. The {{EmailPreferenceCenter}} merge field inserts a link that allows prospects to choose which types of emails they want to receive from the sender. The
{{Unsubscribe}} merge field is not valid in HML, as it is only used in PML. The {{ReportSpam}} merge field is not recommended, as it can negatively affect the sender's reputation. The {{Opt_Out}} merge field is not valid in HML, as it uses an underscore instead of a camel case1. References: 1: HML Merge Fields
NEW QUESTION # 111
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