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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Interaction Studio10%- Real-time personalization and interaction management
- Cross-channel experience optimization
Topic 2: Einstein for Marketing Cloud23%- Implement and configure Einstein capabilities
  • 1. Einstein Engagement Scoring and Frequency
    • 2. Einstein Recommendations and Predictive Intelligence
      - Differentiate Einstein features and use cases
      Topic 3: Cross-Channel Strategy and Measurement15%- Performance reporting and optimization
      - Multi-touch attribution and KPIs
      - Channel selection and campaign planning
      Topic 4: Distributed Marketing2%- Distributed campaign features and sending options
      - Centralized vs localized marketing management
      Topic 5: Mobile Studio13%- Mobile messaging configuration and best practices
      - MobilePush and WhatsApp integration
      - MobileConnect and GroupConnect features
      Topic 6: Social Studio12%- Identity unification and data management
      - Social customer service and engagement strategies
      - Social Studio functionality and configuration
      Topic 7: Ad Studio10%- Paid media integration with Marketing Cloud
      - Ad Studio capabilities and campaign alignment
      Topic 8: Journey Orchestration15%- Integration with Datorama and Google Analytics
      - Reporting and analytics for journeys
      - Journey design and best practices

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q79-Q84):

      NEW QUESTION # 79
      Can Social Studio's Sentiment Model be customized? 01m 05s

      Answer: C


      NEW QUESTION # 80
      Difference between inbox message and in app message.

      Answer: B


      NEW QUESTION # 81
      In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

      Answer: C


      NEW QUESTION # 82
      Where are Topic Profiles configured for use in Command Center? 01m 03s

      Answer: C


      NEW QUESTION # 83
      Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
      Which are three methods in which Entry Events initiate journeys in Journey Builder?

      Answer: A,B,E


      NEW QUESTION # 84
      ......

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