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| Section | Weight | Objectives |
|---|
| Topic 1: Journey Builder and Automation | 20% | - Automation Studio
- 1. Automation activities and scheduling
- 2. Data management and file transfers
- Journey Builder fundamentals
- 1. Goal and exit criteria
- 2. Entry sources, activities, and flows
|
| Topic 2: Data Management and Segmentation | 20% | - Data modeling
- 1. Contact model and data relationships
- 2. Data extensions vs. lists
- Segmentation
- 1. Filters, queries, and SQL
- 2. Audience targeting and exclusion
|
| Topic 3: Discovery and Requirements | 15% | - Solution design
- 1. Map requirements to platform capabilities
- 2. Create a scalable solution architecture
- Gather business requirements
- 1. Define business goals and KPIs
- 2. Identify technical requirements and constraints
|
| Topic 4: Analytics and Reporting | 15% | - Standard reports and dashboards
- 1. Email performance and engagement metrics
- 2. Journey and automation performance
- Advanced analytics
- 1. Data extracts and tracking
- 2. ROI measurement and attribution
|
| Topic 5: Content and Messaging | 15% | - Multi-channel messaging
- 1. SMS, push notifications, and other channels
- 2. Personalization and dynamic content
- Email design and deliverability
- 1. Content types and templates
- 2. Deliverability best practices
|
| Topic 6: Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
- 1. Data model and relationships
- 2. Integration patterns with Sales/Service Cloud
- Key terminology and concepts
- 1. Core concepts: journeys, messages, content, audiences
- 2. Marketing Cloud Engagement vs. other Marketing Cloud products
|
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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q84-Q89):
NEW QUESTION # 84
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information. Which activities would Marketing Cloud use to automate this campaign?
- A. Refresh Mobile Filtered List and Send SMS
- B. Refresh Mobile Filtered List and Outbound Send
- C. Import Mobile Contacts and Outbound Send
- D. Import Mobile Contacts and Send SMS
Answer: B
Explanation:
The process requires refreshing the Filtered List (to ensure it captures contacts with upcoming birthdays) and then using the Outbound Send activity configured in MobileConnect to deliver the SMS. "Outbound Send" is the correct action in MobileConnect, not just a basic "Send SMS."
NEW QUESTION # 85
A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months. What should be recommended?
- A. Create and execute a Data Filter on the _Click data view
- B. Create and execute a Tracking Extract
- C. Create and execute a Subscriber Engagement report
- D. Create and execute a SQL Query against the _Click data view
Answer: D
Explanation:
The _Click data view in Marketing Cloud stores information about link clicks for up to six months.
By writing and executing a SQL query against this data view in Automation Studio, the customer can accurately identify subscribers who have clicked on any links within the specified timeframe.
NEW QUESTION # 86
Select three available Marketing Cloud Account Engagement Editions
- A. Marketing Cloud Account Engagement Plus
- B. Marketing Cloud Account Engagement Standard
- C. Marketing Cloud Account Engagement Advanced
- D. Marketing Cloud Account Engagement Professional
- E. Marketing Cloud Account Engagement Growth
- F. Marketing Cloud Account Engagement Ultimate
Answer: A,C,E
NEW QUESTION # 87
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their Brazil, Mexico, and Chilean subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code implementation?
- A. Do they need to support UTF-8 characters in their SMS?
- B. Do they need to support different From Names by country?
- C. Do they need to support inbound messages in each country?
- D. Do they need to have independent reporting on SMS sends by country?
Answer: C
Explanation:
Long codes and short codes in MobileConnect are provisioned per-country and are constrained by local telecom regulations governing two-way SMS traffic - specifically, the ability to receive inbound messages (replies, keyword opt-ins/opt-outs) from subscribers within that country ' s mobile network. A single long code typically cannot reliably receive inbound SMS traffic from multiple distinct countries due to carrier routing and regulatory requirements, meaning that if NTO needs subscribers in Brazil, Mexico, and Chile to be able to text back to the number (rather than only receive outbound messages), a separate, locally- provisioned long code per country becomes a hard technical and regulatory requirement rather than a preference. This is the deciding functional question that drives whether additional long codes are needed.
UTF-8 character support (A) is a message-encoding setting independent of how many long codes are provisioned. Different From Names by country (C) can typically be managed through message configuration and sender profiles without requiring separate long codes. Independent reporting by country (D) can be achieved through data segmentation and filtering in reporting regardless of whether one or multiple long codes are used. Reference: MobileConnect Long Codes, International SMS Regulations.
NEW QUESTION # 88
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?
- A. Increase the wait time on the Email send action steps.
- B. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
- C. Automatically remove prospects from the program when an email reply trigger is met.
- D. Set the Engagement Studio program to repeat every 10 days.
Answer: B
NEW QUESTION # 89
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