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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Number:Marketing-Cloud-Account-Engagement-Specialist
Exam Duration:90 minutes
Real Exam Qty:60
Certificate Validity Period:2 years
Related Certifications:Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Price:$200 USD
Passing Score:65%
Available Languages:English
Exam Format:Multiple choice, Scenario-based questions
Recommended Training:Salesforce Trailhead Learning Path
Exam Registration:Salesforce Trailhead Academy
Sample Questions:Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions
Exam Way:Online proctored or in-person at authorized test centers
Pre Condition:6–12 months of hands-on experience with Marketing Cloud Account Engagement platform; practical experience building and executing marketing workflows
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist

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Salesforce Marketing-Cloud-Account-Engagement-Specialist 認定試験の出題範囲:

トピック出題範囲
トピック 1
  • 管理:このセクションでは、Salesforce管理者のスキルを評価し、Account Engagementにおける基本的な管理タスクに焦点を当てます。項目の作成、編集、マッピング、そしてAccount EngagementとSalesforce間のデータフローの理解が含まれます。さらに、Account Engagementのごみ箱の機能と、削除されたレコードを効率的に管理する役割についても学習します。
トピック 2
  • アカウントエンゲージメントフォーム、フォームハンドラー、ランディングページ:このセクションでは、マーケティングコーディネーターのスキルを評価し、フォームやランディングページを通じてリードを獲得・管理するためのツールについて学習します。アカウントエンゲージメントフォームとフォームハンドラーのユースケース、機能、レポート指標について解説します。また、ランディングページのパフォーマンス指標の解釈も含まれており、キャンペーンにおけるランディングページの効果を評価・最適化する方法を受験者が理解できるようにします。
トピック 3
  • エンゲージメントスタジオ:このセクションでは、マーケティングオートメーションスペシャリストのスキルを評価し、自動化されたマーケティングプログラムの構築と管理方法を網羅します。受験者は、エンゲージメントプログラムを構成する様々なコンポーネントを区別し、プログラムの更新プロセス(アセットの効果的な変更方法を含む)を理解する必要があります。

Salesforce Marketing Cloud Account Engagement Specialist 認定 Marketing-Cloud-Account-Engagement-Specialist 試験問題 (Q156-Q161):

質問 # 156
LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?

正解:B

解説:
Explanation
The insight that the Click-Through Rate report provides the template designer is that low click rates encourage the user to optimize content or link placement in other email sends. The Click-Through Rate report shows the percentage of email recipients who clicked on one or more links in the email. This metric indicates how engaging and relevant the email content and links are for the prospects. If the click rates are low, it means that the prospects are not interested in the email content or links, or they are not able to find them easily. The template designer can use this insight to improve the content or link placement in future email sends, such as by using more compelling calls to action, adding more value propositions, or making the links more visible and accessible. The other options are not insights that the Click-Through Rate report provides. Email clicks on the text version of the email are not tracked by Marketing Cloud Account Engagement, so they do not affect the click rates. High click rates do not indicate that the email subject line should be the focus of the email content, as the subject line is more related to the open rates. High open rates do not indicate that prospects are interacting with the content, as they only measure how many prospects opened the email, not how they engaged with it. References [Email Metrics Glossary]


質問 # 157
LenoxSoft enabled the "Always Display Form After Submission" setting on their Marketing Cloud Account Engagement form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

正解:B

解説:
Explanation
The expected behavior if a prospect refreshes the page after initially submitting the form with the "Always Display Form After Submission" setting enabled is that the form would be displayed on the page once again (B). This setting allows the form to be submitted multiple times by the same prospect, which is useful for fields that are set to always be displayed, such as reporting issues or comments. The prospect would not receive an error message (A), be redirected to a thank-you page, or see the thank-you content (D), as these options are not compatible with the "Always Display Form After Submission" setting. References: Account Engagement Form Troubleshooting and FAQ


質問 # 158
LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?

正解:B

解説:
To understand how many different prospects registered for their most recent webinar, LenoxSoft should review the Unique Submissions metric on the Marketing Cloud Account Engagement form report. This metric shows how many distinct prospects filled out the form, regardless of how many times they submitted it. Total Submissions shows the total number of form submissions, including duplicates. Conversions shows the percentage of form views that resulted in submissions. Total clicks shows the number of times the form was clicked, regardless of whether it was submitted or not


質問 # 159
What is a capability of a completion action?

正解:D

解説:
A completion action is a type of action that allows marketers to define what happens after a prospect completes a specific activity, such as submitting a form, clicking a link, or opening an email. One of the capabilities of a completion action is to remove a prospect from a list. This can be useful for managing list membership, suppressing prospects from future sends, or moving prospects to different lists based on their behavior. A completion action cannot send a list email to a prospect, increase a prospect's grade, or adjust a prospect's account field2. References: 2: Completion Actions


質問 # 160
An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?

正解:C

解説:
The best way to track the number of visitors who access a file on a web page that the company does not own on the company website is to use custom redirects . Custom redirects are used to track links such as banner ad clicks, links to third-party sites, links on social media, and access to files hosted outside of Account Engagement. Link clicks appear as activity on a prospect's record. Page actions (A) are not a valid option, as they are used to track and automate actions based on a prospect's page views, not link clicks. Account Engagement form (B) is not a valid option, as it is used to capture and update prospect information, not track link clicks. Account Engagement tracking code (D) is not a valid option, as it is used to track and cookie visitors on the company website, not on a third-party site. Reference: Custom Redirects


質問 # 161
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