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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified
Topic 2: Administration	11%	- Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions
Topic 3: Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions
Topic 4: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Explain how to create and publish landing pages - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms
Topic 5: Lead Management	24%	- Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management
Topic 6: Email Marketing	20%	- Explain how to create and send emails - Explain how to analyze email performance metrics - Describe how to manage email templates - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)

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100% Pass Salesforce - Accurate MCAE-Con-201 - Exam Salesforce Certified Marketing Cloud Account Engagement Consultant Forum

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q255-Q260):

NEW QUESTION # 255
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
B. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
C. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program
D. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email

Answer: B

NEW QUESTION # 256
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A. Prospects at the middle of the funnel - interacting with blog content only.
B. Prospects who have transitioned out of the funnel - with a recently closed deal.
C. Prospects at the top of the funnel - newly sourced from a tradeshow.
D. Prospects at the bottom of the funnel - actively deciding between vendors.

Answer: C

NEW QUESTION # 257
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were set to "false" for opted out and set to "true" for do not email.
B. The prospects are opted out of the list used on the operational list email send.
C. The prospects were set to "true" for opted out and set to "false" for do not email.
D. The prospects were on a suppression list used on the operational list email send.

Answer: A

NEW QUESTION # 258
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

A. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
B. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
D. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3

Answer: D

NEW QUESTION # 259
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A. Number
B. Phone
C. You can't do this
D. Text

Answer: D

NEW QUESTION # 260
......

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