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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Evaluation	17%	- Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions
Topic 2: Lead Management	14%	- Implement scoring and grading models - Design lead generation strategies - Configure lead routing and handoff processes
Topic 3: Automating Business Processes	17%	- Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows
Topic 4: Personalizing the Prospect Experience	8%	- Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management
Topic 5: Account Configuration	16%	- Data migration and integrity maintenance - Usage governance and permission strategies - Technical setup and architecture planning
Topic 6: Email Marketing	10%	- Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance
Topic 7: Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards
Topic 8: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q257-Q262):

NEW QUESTION # 257
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A. Run completion Action on form Request a demo with action assign to user
B. Run completion Action on form Request a demo with action notify Admin
C. Export the submission report & Import
D. Run an automation rule to assign based on the Request demom Submission & prospect status field

Answer: D

NEW QUESTION # 258
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?

A. Configure Users > Send daily prospect activity emails by owner
B. Configure Users > Send starred prospect activity alerts by owner
C. Configure Users > Send Salesforce Engage report emails by team
D. Configure Users > Send daily visitor activity emails by state

Answer: D

NEW QUESTION # 259
What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A. There must also be a general or specific user as a sender.
B. The email must also contain assigned user merge fields.
C. The assigned user must be connected through user sync.
D. All prospects on the recipient list must be assigned to a user.

Answer: A

NEW QUESTION # 260
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A. Develop a new lens that includes only data from the fiscal year.
B. Create a custom dataset using only data from the fiscal year.
C. Use the 'fiscal year' filter on the Pipeline Dashboard.
D. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.

Answer: D

NEW QUESTION # 261
"What record page layouts can the Send Engage Email button be added to?

A. Case
B. Contract
C. Opportunity
D. User

Answer: C

NEW QUESTION # 262
......

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