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| Section | Weight | Objectives |
|---|---|---|
| Journey Orchestration | 15% | - Integration with Datorama and Google Analytics - Reporting and analytics for journeys - Journey design and best practices |
| Social Studio | 12% | - Social customer service and engagement strategies - Identity unification and data management - Social Studio functionality and configuration |
| Ad Studio | 10% | - Ad Studio capabilities and campaign alignment - Paid media integration with Marketing Cloud |
| Interaction Studio | 10% | - Real-time personalization and interaction management - Cross-channel experience optimization |
| Mobile Studio | 13% | - MobileConnect and GroupConnect features - Mobile messaging configuration and best practices - MobilePush and WhatsApp integration |
| Einstein for Marketing Cloud | 23% | - Differentiate Einstein features and use cases - Implement and configure Einstein capabilities
|
| Distributed Marketing | 2% | - Centralized vs localized marketing management - Distributed campaign features and sending options |
| Cross-Channel Strategy and Measurement | 15% | - Multi-touch attribution and KPIs - Performance reporting and optimization - Channel selection and campaign planning |
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NEW QUESTION # 54
How should an administrator update the "Do Not Track attribute" value after it has initially been set?
Answer: B
NEW QUESTION # 55
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
Answer: A,B,C
Explanation:
Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
* C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.
NEW QUESTION # 56
Difference between inbox message and in app message.
Answer: B
Explanation:
Inbox Messages:
* Storage:Inbox messages are delivered to and stored within the app's inbox (a dedicated section within the app).
* Persistence:They remain in the inbox until the user deletes them or the message expires.
* Purpose:Suitable for messages that users might want to refer back to, like promotions, updates, or transactional information.
In-App Messages:
* Display:In-app messages are displayed as pop-ups or notificationswhile the user is actively using the app.
* Transience:They are typically displayed only once (or until dismissed) and are not stored for later viewing.
* Purpose:Ideal for contextual messages, onboarding tips, or urgent alerts that require immediate attention.
Key Differences Summarized:
* Storage:Inbox messages are stored; in-app messages are not.
* Display:Inbox messages are viewed in the app's inbox; in-app messages are displayed as overlays during app use.
* Persistence:Inbox messages persist; in-app messages are transient.
Why Other Options Are Incorrect:
* B:The opposite is true. Inbox messages persist, while in-app messages are usually displayed only once.
* C:Both inbox and in-app messages can be used on both iOS and Android platforms.
NEW QUESTION # 57
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?
Answer: D
NEW QUESTION # 58
Whichis true about SMS Keywords other than HELP or STOP?
Answer: C
NEW QUESTION # 59
......
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