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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Number: | AP-214 |
| Related Certifications: | Salesforce Accredited Professional |
| Real Exam Qty: | 40 |
| Passing Score: | 67% (27 out of 40) |
| Available Languages: | English |
| Exam Format: | Multiple Choice, Multiple Select, Scenario-based |
| Exam Price: | USD 150 |
| Exam Duration: | 60 minutes |
| Sample Questions: | Salesforce Advanced-Cross-Channel Sample Questions |
| Exam Way: | Online (Kryterion Webassessor or Pearson VUE) |
| Pre Condition: | None |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/accreditedprofessionaloverview |
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One of the key benefits of becoming a Salesforce Advanced Cross Channel Accredited Professional is that it demonstrates your expertise in cross-channel marketing and your ability to leverage Salesforce to create effective marketing campaigns. Salesforce Advanced Cross Channel Accredited Professional certification can help you stand out in a crowded job market and open up new career opportunities. Additionally, attaining this certification can help you increase your earning potential and advance your career within your organization.
Salesforce Advanced-Cross-Channel Exam is a challenging test that requires a deep understanding of the Salesforce Marketing Cloud and its various features. Candidates must have experience working with the Marketing Cloud and be familiar with its tools and functionalities. Preparing for the exam involves studying the official exam guide, taking practice tests, and attending training sessions to gain a better understanding of the Marketing Cloud's capabilities.
To prepare for the Salesforce Advanced-Cross-Channel Certification Exam, candidates can take advantage of the available study materials, including online courses, practice exams, and study guides. These materials provide candidates with comprehensive and up-to-date information on cross-channel marketing strategies, customer journey mapping, segmentation, targeting, and analytics.
NEW QUESTION # 17
Where would you add a topic profile
Answer: B
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed withinB. Admin settings.
NEW QUESTION # 18
When are customers eligible to be send a message in STO(when customer will engage then its sent)
Answer: A
Explanation:
Understanding Send Time Optimization (STO):
* Purpose:STO is a Marketing Cloud feature that uses AI to determine the optimal time to send an email to each individual subscriber, maximizing the likelihood of engagement.
* How it Works:STO analyzes a subscriber's historical engagement data (when they typically open and click emails) to predict the best send time within a 24-hour window.
STO Send Time Logic:
* Prediction Window:STO predicts the hour within the next 24 hours when a subscriber is most likely to engage.
* Send at Predicted Hour:The email is sent during that predicted hour.
* It's not immediate:STO doesn't send emails immediately upon entering the activity. It waits for the predicted optimal hour.
* It's not within the first minute of the next hour:STO determines a specific hour, not just the start of the next hour.
* It's not necessarily within the next hour:The predicted hour could be several hours away, depending on the subscriber's engagement history.
NEW QUESTION # 19
How does the Wait by Duration activity in Journey Builder work?
Answer: B
NEW QUESTION # 20
What three statements are true regao1krc; Einstein Engagement Frequency (EEF)?
Choose 3 answers
Answer: B,C,E
NEW QUESTION # 21
What is the most frequent option to refresh an Advertising Audience?
Answer: D
NEW QUESTION # 22
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