Free PDF Quiz 2026 Salesforce MCAE-Con-201 Updated Certification Exam

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements
Topic 2: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 3: Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management
Topic 4: Email Marketing	10%	- Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance
Topic 5: Account Configuration	16%	- Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance
Topic 6: Automating Business Processes	17%	- Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences
Topic 7: Lead Management	14%	- Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies
Topic 8: Evaluation	17%	- Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q159-Q164):

NEW QUESTION # 159
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

A. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
B. Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
C. Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect
D. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list

Answer: C

NEW QUESTION # 160
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A. Monitor no of visitors, form conversion and email click-through rate reports month over month
B. Monitor no of visitors, social post enagements and natural search reports month over month
C. Monitor no of prospects, form submission and email open rate reports month over month
D. Monitor no of prospects, social post enagements and paid search reports month over month

Answer: B

NEW QUESTION # 161
LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?

A. Remove tracking code from the website and create new sites for each country.
B. Create visitor filters for prospects that are known to be located in Europe.
C. Enable tracking opt-in preferences for visitors from specific countries.
D. Enable tracking opt-in preferences for all website visitors.

Answer: B

NEW QUESTION # 162
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
B. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
C. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
D. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

Answer: D

NEW QUESTION # 163
What is true about the Salesforce connector [Choose two answers]

A. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
B. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
C. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
D. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement

Answer: B,C

NEW QUESTION # 164
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