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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 5	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 6	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 7	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q215-Q220):

NEW QUESTION # 215
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?

A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
D. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form

Answer: C

NEW QUESTION # 216
What is true about A/B testing? [Choose two answers]

A. When you turn off A/B testing you will have to choose which version to keep.
B. It is recommended to test at least 5 different elements in your A/B tests.
C. You can disable A/B testing before and after email sent.
D. You can only do A/B testing on list emails.

Answer: A,D

NEW QUESTION # 217
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days.
B. Create an automation rule based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days
C. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days.
D. Create a completion action based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days.

Answer: B

NEW QUESTION # 218
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A. User Signatures
B. Dynamic Content
C. User Notifications
D. Social Posts
E. Email Templates

Answer: A,B,E

NEW QUESTION # 219
What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. Lookup Relationship
B. Date/Time
C. Date/Time
D. Formula
E. Text Area (Rich)
F. Geolocation
G. External Lookup Relationship
H. Time

Answer: A,D,E,F,G

NEW QUESTION # 220
......

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