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| Section | Objectives |
|---|---|
| Topic 1: Implement | - Plan data migration with understanding of the data model - Support CI/CD deployment processes - Ensure performance outcomes align with defined KPIs and non-functional expectations - Select appropriate integration approaches for media-specific contexts - Apply security settings to control data access |
| Topic 2: Design | - Apply best practices in solution architecture - Create solution flows using ASM capabilities - Set up sharing and permission sets - Recommend product model and pricing strategies - Assess reporting needs - Align designs with the Media Cloud data model - Identify integration points - Determine deployment strategies within a CI/CD environment |
| Topic 3: Discovery | - Determine the technical scope for a statement of work (SOW) - Understand how third-party systems integrate with Media Cloud - Map use cases to Salesforce Media Cloud components - Identify relevant non-functional requirements - Assess business and technical requirements for Media Cloud applications - Outline system flows based on existing business environment |
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NEW QUESTION # 16
A Media Cloud customer is already running Advertising Sales Management (ASM) on an org and wants to upgrade from an older release to a newer release.
What should a Consultant do before migration?
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Before migrating ASM to a newer release, it is crucial to take a backup of any customized or modified components in the existing (older) release to avoid losing customizations. Newer components should not be customized before migration. Activating new LWC and FlexCards is a post-migration step.
Reference:
ASM Upgrade and Migration Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_upgrade.htm&type=5
NEW QUESTION # 17
A publishing company has been using Media Cloud for the last six months and now wants to send order data over to the Google Ad Management platform. The company has the client and secret from Google.
Which element should a Consultant create within Salesforce to be able to enter these details?
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Named Credentials in Salesforce are used to securely store external service endpoints and authentication details such as client ID and client secret. When integrating with Google Ad Manager, the client and secret are used for OAuth authentication. Named Credentials simplify authentication handling for callouts by managing tokens automatically and securely. Connected Apps are typically for OAuth client registration but not storing credentials in this use case.
Reference:
Salesforce Named Credentials Documentation
Media Cloud Google Ad Manager Integration
https://developer.salesforce.com/docs/atlas.en-us.externalobjects.meta/externalobjects/external_objects_named_credentials.htm
NEW QUESTION # 18
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business. During the creation of a media plan, a Consultant wants to see analytical insights using the View Insights button on the Add and Configure Placements screen.
Which system should the Consultant use to achieve this?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence provides advanced analytical insights integrated into Media Cloud ASM, including the View Insights feature in media plan placement. This system offers cross-channel campaign performance data, which cannot be achieved through custom ad servers or GAM alone.
Reference:
Media Cloud ASM Analytics Integration
Marketing Cloud Intelligence Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci_integration.htm&type=5
NEW QUESTION # 19
When a media plan is submitted to the ad servers, there is an error related to missing creative or a notification related to a change in the program schedule.
How can this error or notification be made visible on Media Cloud?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud leverages real-time integrations with ad servers to surface errors or notifications such as missing creatives or schedule changes directly in the system. This allows users to act promptly based on live data. Reporting and analytics are more historical and do not provide immediate error visibility. Einstein is not specifically designed for ad server error reporting.
Reference:
Media Cloud Ad Server Integration Guide
Real-time Data Handling in ASM
https://help.salesforce.com/s/articleView?id=sf.media_cloud_realtime_integration.htm&type=5
NEW QUESTION # 20
A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.
Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?
Choose 2 answers
Answer: A,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Determining compatibility with existing ad servers and the types of ad products involved is critical when evaluating Media Cloud ASM as a replacement. Knowing ad server integration needs ensures technical fit, while product types determine if ASM supports the business model. Marketing automation systems and ad format dimensions are less critical at this stage.
Reference:
Media Cloud ASM Evaluation Checklist
Salesforce Media Cloud Integration Guidelines
https://help.salesforce.com/s/articleView?id=sf.media_cloud_evaluation.htm&type=5
NEW QUESTION # 21
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