Sample MCAE-Con-201 Questions Answers - MCAE-Con-201 Real Question

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs
Administration	11%	- Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains
Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects
Lead Management	24%	- Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and publish landing pages
Email Marketing	20%	- Explain how to use dynamic content in emails - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics - Explain how to create and send emails

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q124-Q129):

NEW QUESTION # 124
Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A. The ability to use existing complex Salesforce lead routing processes
B. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
C. The ability to assign prospects via automation instead of manually
D. The ability to assign prospects based on specific criteria being met

Answer: D

NEW QUESTION # 125
What is available to choose within Repeat Rule

A. Certain Prospects
B. Days before eligible to repeat rule
C. Repetition Order
D. Limit rule matches

Answer: B,D

NEW QUESTION # 126
How many Social Posting Connectors is it possible to create

A. Many but only one type
B. You can create as many Social Posting connectors as you want
C. You can't use any Social Posting connector
D. One each type

Answer: B

NEW QUESTION # 127
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?

A. First Touch Model
B. Last Touch Model
C. Salesforce Model
D. Even Attribution Model

Answer: B

NEW QUESTION # 128
Select Assets that allow to Adjust prospects score

A. Engagement Programs
B. Tables
C. Segmentation Rules
D. PI Completion Actions
E. Automation Rules

Answer: A,D,E

NEW QUESTION # 129
......

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