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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Discovery and Requirements	15%	- Solution design 1. Create a scalable solution architecture 2. Map requirements to platform capabilities - Gather business requirements 1. Identify technical requirements and constraints 2. Define business goals and KPIs
Data Management and Segmentation	20%	- Data modeling 1. Contact model and data relationships 2. Data extensions vs. lists - Segmentation 1. Audience targeting and exclusion 2. Filters, queries, and SQL
Content and Messaging	15%	- Email design and deliverability 1. Content types and templates 2. Deliverability best practices - Multi-channel messaging 1. SMS, push notifications, and other channels 2. Personalization and dynamic content
Analytics and Reporting	15%	- Advanced analytics 1. Data extracts and tracking 2. ROI measurement and attribution - Standard reports and dashboards 1. Email performance and engagement metrics 2. Journey and automation performance
Journey Builder and Automation	20%	- Automation Studio 1. Data management and file transfers 2. Automation activities and scheduling - Journey Builder fundamentals 1. Entry sources, activities, and flows 2. Goal and exit criteria
Concepts of Marketing Cloud Engagement	15%	- Key terminology and concepts 1. Core concepts: journeys, messages, content, audiences 2. Marketing Cloud Engagement vs. other Marketing Cloud products - Technical architecture 1. Integration patterns with Sales/Service Cloud 2. Data model and relationships

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q78-Q83):

NEW QUESTION # 78
While creating Layout Templates it is possible to Import Layout from certain URL

A. True
B. False

Answer: A

NEW QUESTION # 79
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A. Social Posts
B. User Signatures
C. Email Templates
D. Dynamic Content
E. User Notifications

Answer: B,C,D

NEW QUESTION # 80
A customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log? (Choose 2 answers)

A. Match an AMPscript variable name to a Send Log field.
B. Enable send logging to a data extension during the send process.
C. Ensure the Send Log is linked in an attribute group.
D. Use the WriteToLog() AMPscript function in the content.

Answer: A,B

Explanation:
To properly log values, the AMPscript variable names must match the field names in the Send Log (A).
Additionally, Send Logging must be configured and enabled during the send setup to ensure data is captured into the log (C).

NEW QUESTION # 81
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

A. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
B. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
C. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
D. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.

Answer: D

NEW QUESTION # 82
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement. Which of the following would you NOT advise them on before they enable the connector?

A. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
B. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
C. They should ensure their URL structures can handle parameters before verifying the connector.
D. The connector cannot be linked directly to an MCC account.

Answer: B

NEW QUESTION # 83
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