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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Activation18%- A/B Testing
- Server-side campaigns
- Email and mobile campaigns
Topic 2: Segmentation18%- Journey Builder segment listener
- Export segments
- Goals and reporting
- Segment rules and filters
Topic 3: Einstein Capabilities10%- Einstein recipes
- Ingredients and recommendation tuning
Topic 4: Data Integration14%- Event API
- ETL feed system
- Data flows in and out of Marketing Cloud Personalization
- Salesforce Connector
Topic 5: Sitemap18%- Web SDK implementation
- Unified customer profile
- Catalog and page mapping
- Content zones
Topic 6: Solution Overview16%- Core components and terminology
- Marketing Cloud Personalization fundamentals
- Real-time Interaction Management (RTIM) value and use cases
Topic 7: Setup & Administration6%- User attributes and identity system
- Initial platform setup

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q77-Q82):

NEW QUESTION # 77
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

Answer: D

Explanation:
Marketing Cloud Personalization polls the SFTP for new files everyhour. This ensures that any uploaded data files are processed and ingested into the system in a timely manner for real-time personalization.
Reference: Salesforce Marketing Cloud Personalization SFTP Ingestion Documentation.


NEW QUESTION # 78
What qualifies a web visitor to see any experience of a web campaign?

Answer: D


NEW QUESTION # 79
What three components are defined by the developer in the Sitemap?

Answer: A,B,D

Explanation:
Page Types:
* Defines the structure of website pages, enabling accurate mapping of data and personalization rules.


NEW QUESTION # 80
What are two types that real time interaction management helps marketers to personalize the customer

Answer: C,D


NEW QUESTION # 81
A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

Answer: B

Explanation:
To export newly created user-defined attributes, the option toinclude all custom fields on a segment export ensures that all relevant data is included in the export. This facilitates detailed analysis and further integration.
Reference: Salesforce Interaction Studio Segment Export Documentation.


NEW QUESTION # 82
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