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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Topic 2: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Topic 3: Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Topic 4: Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Business Unit setup and hierarchy 3. Connector setup with Salesforce CRM
Topic 5: Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Topic 6: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q186-Q191):

NEW QUESTION # 186
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?

A. Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.
B. Create a form handler and enable data kiosk entry mode.
C. Create a form handler to link to an existing form on the website.
D. Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.

Answer: B

Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account
Engagement_forms_kiosk_mode.htm&type=0

NEW QUESTION # 187
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]

A. "One to one emails" template
B. "List emails" template
C. "Autoresponder emails" template
D. "Engage" template

Answer: D

NEW QUESTION # 188
You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A. Create a form handler and enable progressive profiling
B. Create a form and enable progressive profiling
C. Create a form handler for each white paper
D. Create a form per white paper and enable progressive profiling

Answer: D

NEW QUESTION # 189
Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A. Create layout template and import HTML from the landing page URL
B. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
C. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
D. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page

Answer: A

NEW QUESTION # 190
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
B. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
C. Create the form in the first BU, then export the form and import it into each of the other two BUs.
D. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

Answer: C

NEW QUESTION # 191
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