Free PDF Salesforce - MCE-Con-201 - Salesforce Certified Marketing Cloud Engagement Consultant–Trustable Reliable Braindumps Ppt

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Content and Messaging	15%	- Email design and deliverability 1. Content types and templates 2. Deliverability best practices - Multi-channel messaging 1. Personalization and dynamic content 2. SMS, push notifications, and other channels
Concepts of Marketing Cloud Engagement	15%	- Technical architecture 1. Data model and relationships 2. Integration patterns with Sales/Service Cloud - Key terminology and concepts 1. Core concepts: journeys, messages, content, audiences 2. Marketing Cloud Engagement vs. other Marketing Cloud products
Analytics and Reporting	15%	- Standard reports and dashboards 1. Journey and automation performance 2. Email performance and engagement metrics - Advanced analytics 1. Data extracts and tracking 2. ROI measurement and attribution
Data Management and Segmentation	20%	- Segmentation 1. Audience targeting and exclusion 2. Filters, queries, and SQL - Data modeling 1. Contact model and data relationships 2. Data extensions vs. lists
Discovery and Requirements	15%	- Solution design 1. Create a scalable solution architecture 2. Map requirements to platform capabilities - Gather business requirements 1. Define business goals and KPIs 2. Identify technical requirements and constraints
Journey Builder and Automation	20%	- Journey Builder fundamentals 1. Goal and exit criteria 2. Entry sources, activities, and flows - Automation Studio 1. Automation activities and scheduling 2. Data management and file transfers

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q13-Q18):

NEW QUESTION # 13
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A. LenoxSoft sending a quarterly emails to 100,000 prospects
B. LenoxSoft creating 20 new Engagement Programs
C. LenoxSoft sending more than 100,000 emails a month
D. LenoxSoft's database growing by 500,000 prospects

Answer: C

NEW QUESTION # 14
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers

A. Make a repeating engagement program.
B. Make a suppression list for the program.
C. Make a recipient list for the program.
D. Make a segmentation rule for the program.

Answer: A,C

NEW QUESTION # 15
You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?

A. Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site.
B. Create a Marketing Cloud Account Engagement form and via completion actions submit the details to the community site.
C. Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler.
D. Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API.

Answer: C

NEW QUESTION # 16
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.
B. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
C. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
D. Create both a landing page and form using the enhanced landing page experience.

Answer: B

NEW QUESTION # 17
What activities can be done in Marketing Cloud Account Engagement's engagement program?

A. Trigger, listen and check
B. Trigger, activity and rule
C. Trigger, activity and check
D. Trigger, action and rule

Answer: D

NEW QUESTION # 18
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