Quiz 2026 MCAE-Con-201: Salesforce Certified Marketing Cloud Account Engagement Consultant Latest Updated Testkings

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Automating Business Processes	17%	- Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools
Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Lead Management	14%	- Configure lead routing and handoff processes - Design lead generation strategies - Implement scoring and grading models
Account Configuration	16%	- Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning
Evaluation	17%	- Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs
Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Configure and customize reports and dashboards - Interpret results and recommend improvements
Email Marketing	10%	- Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance
Personalizing the Prospect Experience	8%	- Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q152-Q157):

NEW QUESTION # 152
What is true about the Salesforce connector [Choose two answers]

A. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
B. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
C. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
D. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.

Answer: B,C

NEW QUESTION # 153
LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

A. Install the Salesforce AppExchange Package and verify the Salesforce connector
B. Export all the data and assets from the existing tool
C. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
D. Salesforce Connector User has 'Read1 permission to the custom object

Answer: B

NEW QUESTION # 154
Which one is Marketing Cloud Account Engagement Video Connector

A. Vimeo
B. YouTube
C. Wistia
D. Dailymotion

Answer: C

NEW QUESTION # 155
You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

A. True
B. False

Answer: B

NEW QUESTION # 156
LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A. Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
B. Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
C. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
D. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.

Answer: D

NEW QUESTION # 157
......

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