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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Objectives
Personalization and Messaging	- Personalized content delivery across channels - Dynamic content and decisioning
Data Management and Segmentation	- Audience segmentation and targeting - Customer data ingestion and unification
Measurement and Optimization	- Campaign performance tracking - Attribution and reporting concepts
Cross-Channel Marketing Strategy	- Omnichannel customer engagement principles - Use cases for cross-channel campaigns
Journey Orchestration	- Customer journey design and automation - Event-driven marketing flows

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q90-Q95):

NEW QUESTION # 90
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A. use Journey data and not contact data
B. use query activity to query _ click and use contact data in journey.
C. use journey with email activities and enagagement split activity
D. use contact designer

Answer: A,C

NEW QUESTION # 91
What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

A. Workspace Shared Notes
B. Post Approvals
C. Publish Macros
D. Individually

Answer: C

NEW QUESTION # 92
Difference between inbox message and in app message.

A. Inbox message is displayed once but in app message is displayed repeatedly
B. Inbox message is displayed and stored in device in app message is displayed only 1 time
C. Inbox messages can be used only in los whereas in app message can also be used in android

Answer: B

NEW QUESTION # 93
How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

Answer:

Explanation:
STO predicts the best time to send a message for each contact through Journey Builder STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email STO can help send SMS messages at the time individuals are most likely to engage with the message A

NEW QUESTION # 94
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A. An expression builder references Journey Data and Contact Data.
B. An expression builder references Journey Data and Journey Filtered : activities
C. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
D. Nullable fields to be used for comparing your Journey Data and Contact Data fields

Answer: A,C

NEW QUESTION # 95
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