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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Discovery and Architecture	16%	- Requirements gathering and analysis - Data and segmentation strategy design - Solution recommendation and long-term maintainability
Topic 2: Account Configuration	12%	- Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting - Account hierarchy design and management - Sender Authentication Package implementation
Topic 3: Integration	20%	- Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation - Data model design for personalized messaging
Topic 4: Messaging	11%	- Deliverability and compliance management - Personalized content design and delivery - Cross-channel messaging strategy
Topic 5: Data Modeling and Management	21%	- Contact identity and data governance - Reporting, data views, and tracking extracts - Data object selection and relationship definition
Topic 6: Automation	20%	- Journey Builder flow design - Automation type and activity selection - Automation Studio workflow implementation

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q14-Q19):

NEW QUESTION # 14
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

A. Prospect viewed a landing page
B. Prospect unsubscribed from an email
C. Prospect was deleted by a user
D. Prospect replied to an email

Answer: A,B

NEW QUESTION # 15
Is it possible to split Dynamic Lists into more than two Static Lists?

A. False
B. True

Answer: B

NEW QUESTION # 16
What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time?

A. Choose which sender IP to use
B. Setup tracker subdomain and validate it
C. Create and add a tracking code to the website
D. Setup DNS for each used domain and validate the connection

Answer: B,C,D

NEW QUESTION # 17
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteri A. Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

A. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
B. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
C. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Answer: A

NEW QUESTION # 18
Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers

A. Content Files
B. Landing Pages
C. Layout Templates
D. List Emails
E. Social Posts

Answer: E

NEW QUESTION # 19
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