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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Analytics and Reporting	- Campaign performance analysis 1. Deliverability and engagement metrics - Dashboards and monitoring 1. Live reports and operational monitoring tools
Topic 2: Audience Segmentation and Data Management	- Data feeds and integrations 1. Supplemental data sources and imports 2. Event Data Feeds configuration - Filter Designer and segmentation logic 1. Rule ordering and constraint evaluation
Topic 3: Campaign Design and Program Canvas	- Program Canvas workflows 1. Wait steps and decision splits 2. Entry criteria and re-entry rules - Cross-channel campaign execution 1. Email, SMS, push notification orchestration
Topic 4: Deliverability and Compliance	- Authentication and domain setup 1. SPF, DKIM, DMARC configuration 2. Domain delegation and DNS setup - Compliance and reputation management 1. Bounce handling and opt-out processing
Topic 5: Account Configuration and Administration	- System setup and account provisioning 1. Sub-account structure and multi-brand setup 2. Locale, timezone, and system defaults - User roles, access control, and security configuration 1. Role-based access control and organizational units 2. SSO, IP restrictions, password policies

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q60-Q65):

NEW QUESTION # 60
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

A. Measure = Single Clicks, Sent Date = 3 days
B. Measure = Responders, Interval = 3 days
C. Measure = Responders, Event Date = 3 days
D. Measure = Total Clicks, Interval = 3 days
E. Measure = Unique Conversions, Event Date = 3 days

Answer: D

NEW QUESTION # 61
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
B. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
C. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
D. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.

Answer: B

NEW QUESTION # 62
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
B. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
C. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
D. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.

Answer: A

NEW QUESTION # 63
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A. PET_ID_
B. CUSTOMER_ID_
C. EMAIL_ADDRESS_
D. ADDRESS_

Answer: B,C

NEW QUESTION # 64
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?

A. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
B. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
C. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
D. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.

Answer: D

NEW QUESTION # 65
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