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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 5	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 6	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 7	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q204-Q209):

NEW QUESTION # 204
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A. Add engagement history metrics related lists to campaign page layouts.
B. Add engagement history activity related lists to lead & contact page layouts.
C. Add engagement history lightning component to lead & contact page layouts.
D. Add emails to campaign start displaying engagement history metrics on campaigns.

Answer: B

NEW QUESTION # 205
Which are true about Engagement Program

A. A single rule step can evaluate up to five conditions
B. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
C. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
D. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
E. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
F. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
G. When no new prospects are added to or processed in a program for 30 days, it becomes inactive

Answer: A,B,D,E,F,G

NEW QUESTION # 206
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

A. Dynamic List
B. Test List
C. Static List
D. Static or Dynamic list

Answer: C

NEW QUESTION # 207
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

A. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
B. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
C. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App
D. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App

Answer: C

NEW QUESTION # 208
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

A. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
B. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
C. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
D. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

Answer: C

NEW QUESTION # 209
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