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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Architecture | 16% | - Requirements gathering and analysis - Long-term solution maintainability and scalability - Data and segmentation strategy design - Solution design and architecture planning |
| Topic 2: Data Modeling and Management | 21% | - Reporting, tracking and data views - Data import, export and transformation - Contact configuration and identity management - Data extensions, attribute groups and relationships |
| Topic 3: Messaging | 11% | - Cross-channel messaging strategy - Message delivery and optimization - Content personalization and dynamic content - Email, SMS and push message design |
| Topic 4: Account Configuration | 12% | - Sender authentication and deliverability management - User roles, permissions and security settings - Mobile Studio configuration and features - Account hierarchy and business unit setup |
| Topic 5: Integration | 20% | - Integration with Salesforce CRM and external systems - Marketing Cloud Connect configuration and troubleshooting - Extension products and integration solutions - Data model support for personalized messaging |
| Topic 6: Automation | 20% | - Scheduling and monitoring automations - Automation Studio activities and workflows - Journey Builder design and implementation - Complex automation scenarios and best practices |
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NEW QUESTION # 150
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
Answer: A,B
NEW QUESTION # 151
Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers
Answer: C,D
NEW QUESTION # 152
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
Answer: C
NEW QUESTION # 153
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
Answer: B,D
Explanation:
Explanation
Performing large-scale segmentation in Automation Studio before admitting contacts into Journey Builder can help reduce the amount of contacts admitted into the journey, thereby increasing the performance of the journey.
Creating prefiltered, sendable copies of data extensions for each journey instead of using the same entry source can also help optimize journey performance as it reduces the number of contacts that have to be processed for each journey. This can help with performance as the data extension is already filtered and therefore the journey has to do less work in terms of filtering the participants. For more information, see the Salesforce Certified Marketing Cloud Consultant Exam Study Guide[1] or the Salesforce documentation on Journey Performance[2].
[1] https://trailhead.salesforce.com/content/learn/certifications/marketing-cloud-consultant/marketing-cloud-cons
NEW QUESTION # 154
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?
Answer: D
Explanation:
Einstein Engagement Frequency analyzes subscriber engagement and determines optimal send frequencies.By querying the Einstein Engagement Frequency data extension, you can identify subscribers who have received emails within the past 14 days and exclude them from the current send, ensuring compliance with the desired frequency cap.CloudKettle Reference:
Salesforce Help:Einstein Engagement Frequency
NEW QUESTION # 155
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