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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Measuring and Reporting on Cross-Channel Marketing Performance		- KPI selection - Data visualization - Dashboarding
Cross-Channel Marketing Strategies and Tactics		- Channel selection - Campaign planning - Multi-touch attribution
Journey Orchestration
Leveraging Customer Data and Analytics for Personalization		- Segmentation - Data management - Predictive modeling
Einstein for Marketing Cloud	22.5%
Distributed Marketing
Interaction Studio
Mobile (SMS/Push)
Ad Studio
Aligning Cross-Channel Marketing with Business Objectives		- Goal setting - Stakeholder management - Change management
Social Studio
Triggers
Integrating and Optimizing Marketing Campaigns Across Channels		- Campaign automation - Data synchronization - API integrations

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q101-Q106):

NEW QUESTION # 101
Where would you add a topic profile

A. Social studio engage
B. Social studio automate
C. Workspace settings
D. Admin settings

Answer: D

NEW QUESTION # 102
When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?

A. The total number of times a mobile device can receive this message during the active period
B. The total number of times a mobile device can receive this message once every 72 hours
C. The total number of times a mobile device can receive this message once every week
D. The total number of times a mobile device can receive this message once every 24 hours

Answer: A

NEW QUESTION # 103
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

A. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
B. EEF analyzes 360 days of historical data to determine the right frequency of communication.
C. Salesforce trains eachcustomer's model using only thatcustomer's data.
D. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
E. EEFuses only commercial send data.Transactional sends are not considered in modeling.

Answer: B,C,D

NEW QUESTION # 104
Where to create topic profiles in command center?

A. command center
B. social automate
C. social admin

Answer: C

NEW QUESTION # 105
Which three features are supported in MC Advertising Studio?

A. Myspace user matching
B. LinkedIn company matching
C. Facebook advanced match
D. Linkedin user matching
E. Tiktok user matching

Answer: B,C,D

NEW QUESTION # 106
......

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