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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 6	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 7	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q72-Q77):

NEW QUESTION # 72
Select available Webinar Scoring Rules

A. Webinar Attended
B. Webinar Registered
C. Webinar Invited
D. Webinar Refusal

Answer: A,B,C

NEW QUESTION # 73
Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A. Order
B. Opportunity
C. Account
D. Case

Answer: B,C

NEW QUESTION # 74
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

A. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
B. Create a static list of approved users to use as the recipient list in the sending tab.
C. Create a dynamic list of approved users to use as the recipient list in the sending tab.
D. Create a test list of approved users to use in the testing tab of the email now.

Answer: D

NEW QUESTION # 75
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A. ReCAPTCHA
B. "Not you?" Link
C. Progressive Profiling
D. Kiosk/Data Entry Mode

Answer: D

NEW QUESTION # 76
Which is true about Visitor Filters?

A. You can the filter by IP
B. You can filter by a hostname wildcard
C. You can't filter your own company IP
D. You can filter by a hostname
E. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

Answer: A,B,D,E

NEW QUESTION # 77
......

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