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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Reporting, Metrics and Analytics	11%	- Design and configure reports and dashboards - Interpret campaign performance and engagement metrics - Use B2B Marketing Analytics and Engagement History
Lead Management	14%	- Design lead qualification, routing, and handoff processes - Implement prospect lifecycle management strategies - Develop lead scoring and grading models
Sales Emails and Alerts	3%	- Enable sales and marketing alignment - Configure Salesforce Engage and sales notifications
Account Configuration	20%	- Set up Salesforce Connector and data synchronization - Implement data management and compliance policies - Manage business units, user roles, and permissions - Configure account settings, security, and governance
Email Marketing	10%	- Manage templates, assets, and content libraries - Apply email marketing best practices and deliverability standards - Design compliant and effective email campaigns
Evaluation and Strategy	17%	- Analyze customer requirements and business objectives - Assess existing systems and integration points - Recommend solution architecture and implementation roadmap
Automating Business Processes	17%	- Design and build automation rules, drip programs, and engagement programs - Optimize workflows and campaign logic - Configure segmentation, dynamic content, and personalization
Personalizing the Prospect Experience	8%	- Use dynamic content and custom assets - Create personalized experiences across channels - Ensure consent and data privacy compliance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q69-Q74):

NEW QUESTION # 69
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers

A. Track the prospect's click path through the website's content.
B. Capture complete demographic information about an anonymous visitor.
C. Associate visitor activity to a prospect on form submission.
D. Trigger page actions to occur when a prospect visits a certain URL.

Answer: A,D

NEW QUESTION # 70
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

A. Completion action
B. Custom redirect
C. Page action
D. Automation rule

Answer: C

NEW QUESTION # 71
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

A. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
B. Send the prospects an email to see if their email addresses are valid.
C. Add the prospects to a "Bounced Prospects" list for suppression.
D. Ensure the Do Not Email field on the prospects is selected.

Answer: D

NEW QUESTION # 72
" LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A. Review existing forms and landing pages to understand what data needs to be collected.
B. Pull a report of the data they intend to use for segmentation purposes.
C. Ask their accounting team to review and select the five most helpful fields.
D. Filter existing prospect records to see which custom fields have the most data.

Answer: A,B

NEW QUESTION # 73
Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
B. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
C. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
D. Create layout template and import HTML from the landing page URL

Answer: D

NEW QUESTION # 74
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