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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Design and configure Data Extensions - Import and manage subscriber data - Troubleshoot send and data issues - Configure segmentation tools |
| Topic 2: Insights and Analytics | 14% | - Analyze campaign performance - Leverage analytics and Einstein features - Create and configure reports |
| Topic 3: Marketing Automation | 26% | - Build solutions in Automation Studio - Recommend automation solutions - Build solutions in Journey Builder |
| Topic 4: Content Creation and Delivery | 24% | - Configure send settings - Manage and organize campaign content - Select appropriate tools for sending - Create and customize email content |
| Topic 5: Email Marketing Best Practices | 10% | - Subscriber acquisition and retention - Evaluate deliverability factors - Design effective emails and programs |
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질문 # 154
Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
정답：B
설명：
Einstein EngagementScoring provides insights into how changes, such as the color of a CTA button, impact the likelihood of subscribers engaging with emails. It uses predictive analytics to score and segment subscribers based on their engagement behaviors, allowing marketersto see the lift in engagement metrics like click-through rates.
Reference:Salesforce Marketing Cloud Documentation on Einstein Engagement Scoring
질문 # 155
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
정답：C
설명：
Einstein Content Selection uses AI to automatically select and deliver the most relevant content to each subscriber, increasing engagementand click rates. For Northern Trail Outfitters, this feature can help personalize holiday promotional emails based on individual subscriber engagement. More information can be found in theEinstein Content Selection documentation.
질문 # 156
Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?
정답：A
설명：
To provide the analytics team with data for monitoring email performance across the company, the best approach is to use Tracking Extracts. Tracking Extracts in Marketing Cloud allow users to extract detailed tracking data such as opens, clicks, bounces, and more. This data can be automatically extracted and processed on a daily basis to feed into dashboards and reporting tools.
References:
Salesforce Help: Tracking Extract
Salesforce Marketing Cloud: Automation Studio and Data Extracts
질문 # 157
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?
정답：B
설명：
To meet the requirement of sending a daily report of all subscribers emailed in the last 24 hours to the Enhanced FTP Export folder, the following activities should be configured in Automation Studio:
* SQL Query: To select the unique email addresses of subscribers emailed in the last 24 hours.
* Data Extract: To extract the data into a file format suitable for transfer.
* File Transfer: To move the extracted file to theEnhanced FTP Export folder.
This combination ensures that the data is queried, extracted, and then transferred as needed. Reference:
Salesforce Marketing CloudDocumentation
질문 # 158
Northern Trail Outfitters Is building a data extension that will store preference data for theits subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?
정답：C
설명：
When building a data extension that will be updated by a SQL Query Activity, it is essentialto define a Primary Key. This ensures that each record can be uniquely identified, allowing the SQL Query Activity to update the correct records in the data extension. For more details, refer to theData Extension documentation.
질문 # 159
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