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These MC-202 exam question formats contain real, valid, and updated Salesforce MC-202 exam questions that will assist you in Salesforce Salesforce Certified Marketing Cloud Email Specialist exam preparation and enable you to pass the challenging Salesforce MC-202 Exam with good scores. The Salesforce MC-202 questions are prepared by highly experienced professionals and, thus, are kept to the point and concise.
| Section | Weight | Objectives |
|---|---|---|
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Content Creation and Delivery | 24% | - Configure and execute email sends - Manage content using Content Builder |
| Email Marketing Best Practices | 15% | - Evaluate email design elements and techniques for effective campaigns - Demonstrate subscriber acquisition and retention methodologies - Differentiate elements that impact message deliverability |
| Subscriber and Data Management | 26% | - Configure segmentation and audiences - Manage subscribers, lists, and data extensions |
| Marketing Automation | 26% | - Configure automations using Automation Studio - Configure and execute journeys using Journey Builder |
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NEW QUESTION # 78
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
Answer: A
Explanation:
Einstein Engagement Scoring in Salesforce Marketing Cloud uses machine learning topredict which subscribers are most likely to engage with email content. For a new product launch, this tool can help Northern Trail Outfitters (NTO) target their most loyal subscribers by providing insights into subscriber behavior and engagement patterns. By focusing on the most engaged audience, NTO can increase the effectiveness of their marketing campaigns and drive higher engagement and conversions for the new product.
Reference:
Salesforce Marketing Cloud Documentation: Einstein Engagement Scoring
NEW QUESTION # 79
NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?
Answer: B
Explanation:
To improve email accessibility, increasing the font size to over 16pt is a best practice as it makes the content easier to read, especially for people with visual impairments. Larger font sizes enhance readability and ensure that the email content is accessible to a broader audience. This practice aligns with accessibility guidelines and helps create a more inclusive email design.
References:
Salesforce Marketing Cloud Documentation:Email Accessibility Best Practices
NEW QUESTION # 80
Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout theweek.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?
Answer: A
Explanation:
To reduce the number of unsubscribes and increase engagement, Northern Trail Outfitters should consider creating more focused and segmented lists for messaging. By segmenting their audience based on preferences, behavior, and demographics, they can sendmore relevant and personalized content. This targeted approachcan improve engagement rates and reduce the likelihood of recipients feeling overwhelmed by frequent emails.
Reference:Salesforce Marketing Cloud Documentation
NEW QUESTION # 81
Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?
Answer: A
Explanation:
To provide the analytics team with data for monitoring email performance across the company, the best approach is to use Tracking Extracts. Tracking Extracts in Marketing Cloud allow users to extract detailed tracking data such as opens, clicks, bounces, and more. This data can be automatically extracted and processed on a daily basis to feed into dashboards and reporting tools.
References:
Salesforce Help: Tracking Extract
Salesforce Marketing Cloud: Automation Studio and Data Extracts
NEW QUESTION # 82
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?
Answer: B
Explanation:
Configuring an Auto-Suppression list for the Commercial classification ensures that a group of subscribers isautomatically excluded from receiving promotional emails. This method provides a straightforward way to manage suppression across all relevant email sends, preventing promotional emails from being sent to these subscribers. Further details can be found intheAuto-Suppression Lists documentation.
NEW QUESTION # 83
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