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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management
Topic 2: Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to analyze email performance metrics
Topic 3: Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs
Topic 4: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects
Topic 5: Administration	11%	- Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Topic 6: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use form handlers

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q130-Q135):

NEW QUESTION # 130
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A. Add engagement history lightning component to lead & contact page layouts.
B. Add emails to campaign start displaying engagement history metrics on campaigns.
C. Add engagement history activity related lists to lead & contact page layouts.
D. Add engagement history metrics related lists to campaign page layouts.

Answer: C

NEW QUESTION # 131
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

A. Marketing Cloud Account Engagement Business Units
B. Einstein Lead Score
C. Einstein Campaign Insights
D. Einstein Behavior Scoring

Answer: C

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_campaign_insights.htm&type=5

NEW QUESTION # 132
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?

A. Add a form completion action to apply a tag with the name of the piece of content.
B. Build dynamic lists respectively based off of those form submissions.
C. Track downloads in the form reports and build different lists for all submissions.
D. Add a form completion action to add prospects to the right Salesforce campaign.

Answer: A

NEW QUESTION # 133
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

A. You can only create 50 custom fields in Marketing Cloud Account Engagement.
B. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
C. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
D. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce

Answer: B

NEW QUESTION # 134
What is true about grading? [Choose two answers]

A. A prospect can be associated to multiple profiles.
B. You cannot change the default profile criteria
C. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
D. All prospects start with a grade of D.

Answer: C,D

NEW QUESTION # 135
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