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| Section | Weight | Objectives |
|---|---|---|
| Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Data Integration | 14% | - Data flow management within and outside the platform - Event API usage and configuration - Salesforce Connector integration - ETL feed system implementation |
| Sitemap | 18% | - Web SDK implementation - Sitemap design and best practices - Unified customer profile building - Content zones configuration - Catalog and page mapping |
| Segmentation | 18% | - Segment export and integration with Journey Builder - Segment creation and management - Segment rules, filters and goals configuration - Segment performance reporting and analytics |
| Activation | 18% | - Mobile and server-side campaigns - Open-time email campaigns - A/B testing setup and analysis - Campaign optimization and measurement - Campaign creation and execution |
| Setup & Administration | 6% | - User attributes management - Platform configuration and setup procedures - Identity system configuration |
| Solution Overview | 16% | - Real-time interaction management use cases - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization |
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NEW QUESTION # 71
When does site mapping happen during the implementation process?
Answer: B
Explanation:
Site mappingis conducted at the start of the build phase because:
* It establishes the foundation for the rest of the implementation.
* It identifies critical elements such as page types, content zones, and data capture points, which influence all subsequent configurations.
References:
* Salesforce Interaction Studio Documentation - Site Mapping Guidelines
*********************************************************
NEW QUESTION # 72
What is the maximum number of user attributes you can setup per dataset?
Answer: A
NEW QUESTION # 73
A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?
Answer: B
Explanation:
* TheCo-Buyingredient in a recipe identifies and displays products commonly purchased together.
* On a product page, it can recommend complementary items based on the main product being viewed.
References:
* Salesforce Interaction Studio Documentation - Recipes and Ingredients
NEW QUESTION # 74
Which two items can be included in the total engagement score calculation?
Answer: A,D
Explanation:
* Visits (Answer B):
* The number of times a user visits a website or interacts with a channel.
* Actions (Answer C):
* Specific actions taken by the user, such as clicks, purchases, or form submissions.
These metrics reflect user interaction and engagement with the platform.
References:
* Salesforce Interaction Studio Documentation - Engagement Scoring
NEW QUESTION # 75
Which data feed integrates external system data into a user's profile levargaing identity attributes?
Answer: B
Explanation:
TheUser Feedintegrates external system data into a user's profile by leveraging identity attributes such as email or user ID. It enhances personalization by enriching user profiles with external data.
Reference: Salesforce Interaction Studio Data Integration Documentation - User Feed Overview.
NEW QUESTION # 76
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