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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management
Topic 2: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects
Topic 3: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and publish landing pages
Topic 4: Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to create and send emails
Topic 5: Administration	11%	- Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings
Topic 6: Engagement Studio	17%	- Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q48-Q53):

NEW QUESTION # 48
Monthly cost of Salesforce Engage is

A. It's always free
B. 50$
C. 100$
D. 15$

Answer: B

NEW QUESTION # 49
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?

A. Salesforce Model
B. Last Touch Model
C. First Touch Model
D. Even Attribution Model

Answer: B

NEW QUESTION # 50
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A. Email Templates
B. Social Posts
C. Dynamic Content
D. User Signatures
E. User Notifications

Answer: A,C,D

NEW QUESTION # 51
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

A. Salesforce User Sync and Campaign Influence
B. Connected Campaigns and Engagement Studio
C. Connected Campaigns and Campaign Influence
D. Campaign Influence and Marketing Data Sharing

Answer: C

NEW QUESTION # 52
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers

A. Make a repeating engagement program.
B. Make a suppression list for the program.
C. Make a segmentation rule for the program.
D. Make a recipient list for the program.

Answer: A,D

NEW QUESTION # 53
......

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