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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Account Engagement Setup	15%	- Configure IP warming and deliverability settings - Set up tracking and analytics configurations - Configure Business Units and security settings - Implement folder structure and naming conventions - Set up user roles and permissions
Discovery and Scoping	15%	- Conduct gap analysis - Understand business objectives and requirements - Assess current marketing technology stack - Identify key stakeholders and decision-makers - Define project scope and success metrics
Email Marketing	18%	- Implement preference centers and unsubscribe management - Optimize email deliverability - Implement dynamic content and personalization - Design responsive email templates - Create and manage subscriber lists - Configure email authentication (DKIM, SPF, DMARC)
Data Management	18%	- Implement data segmentation strategies - Configure CRM sync and field mappings - Set up duplicate management and data quality rules - Design and implement data schemas - Manage data imports and exports - Configure custom fields and objects
Lead Generation and Nurturing	17%	- Implement lead capture and scoring models - Design and configure landing pages and forms - Create grading rules and segmentation - Build nurture programs and drip campaigns - Configure progressive profiling
Automation and Campaigns	17%	- Monitor and optimize automation performance - Implement multi-channel journey orchestration - Configure CRM campaigns and campaign influences - Create completion actions and decision points - Build automation rules and engagement programs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q67-Q72):

NEW QUESTION # 67
Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
Choose 2 answers

A. A green check mark next to the FBS registration ID
B. A green check mark next to the Salesforce Connected user
C. A green check mark next to the domain key policy
D. A green check mark next to the domain SPF record

Answer: C,D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_email_authentication.htm&type=0

NEW QUESTION # 68
Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A. Don't use deceptive subject lines
B. Monitor what others are doing on your behalf
C. Tell recipients where you're located
D. Identify the message as an ad
E. Tell recipients how to opt out of receiving future email from you
F. Honor opt-out requests promptly
G. Don't use false or misleading header information

Answer: A,B,C,D,E,F,G

NEW QUESTION # 69
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
B. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
C. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
D. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.

Answer: A,D

NEW QUESTION # 70
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

A. Automation rule and user queue
B. Form completion action and user group
C. Automation rule and user group
D. Form completion action and user queue

Answer: C

NEW QUESTION # 71
Select available User Roles

A. Sales Manager
B. Administrator
C. Sales User
D. Sales
E. CD Marketing
F. Marketing Manager

Answer: A,B,D,E

NEW QUESTION # 72
......

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