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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Setup & Administration6%- Initial platform setup
- User attributes and identity system
Einstein Capabilities10%- Einstein recipes
- Ingredients and recommendation tuning
Segmentation18%- Segment rules and filters
- Goals and reporting
- Journey Builder segment listener
- Export segments
Activation18%- A/B Testing
- Server-side campaigns
- Email and mobile campaigns
Data Integration14%- Event API
- ETL feed system
- Data flows in and out of Marketing Cloud Personalization
- Salesforce Connector
Solution Overview16%- Real-time Interaction Management (RTIM) value and use cases
- Core components and terminology
- Marketing Cloud Personalization fundamentals
Sitemap18%- Unified customer profile
- Web SDK implementation
- Content zones
- Catalog and page mapping

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q83-Q88):

NEW QUESTION # 83
What are the three primary areas of data stored in IS which represent a company's key business informative?

Answer: A,D,E


NEW QUESTION # 84
What are two ways to populate the interaction studio catalog?

Answer: C,D

Explanation:
Two ways to populate the Interaction Studio catalog are:
ETL Feed (Answer A):
Uses scheduled file uploads to update catalog data, including product or content details.
Web SDK (Answer C):
Automatically captures catalog data from a website during user interactions.
References:
Salesforce Interaction Studio Documentation - Catalog Management


NEW QUESTION # 85
Which data feed integrates purchase data into a profile in interaction studio?

Answer: C


NEW QUESTION # 86
Which data feed integrates external system data into a user's profile levargaing identity attributes?

Answer: D


NEW QUESTION # 87
Which development language is used to code the sitemap?

Answer: A


NEW QUESTION # 88
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