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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Analytics and Reporting	15%	- Build custom reports and dashboards - Interpret attribution models - Analyze cross channel performance metrics
Topic 2: Cross Channel Strategy and Planning	15%	- Identify target audiences across channels - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives
Topic 3: Email Marketing Advanced Concepts	25%	- Design A/B and multivariate test strategies - Configure dynamic content and personalization - Implement advanced segmentation strategies - Optimize email deliverability
Topic 4: Mobile Messaging (SMS and Push)	20%	- Design mobile customer journeys - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements - Implement mobile opt-in management
Topic 5: Advertising and Social Integration	15%	- Implement audience synchronization - Configure Advertising Studio integrations - Leverage Social Studio capabilities
Topic 6: Automation and Journey Builder	10%	- Configure wait and engagement activities - Design complex multi-step journeys - Implement decision split logic

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q71-Q76):

NEW QUESTION # 71
How are profiles merged In IS:

A. Probabilistic matching
B. Once a day
C. Deterministic matching on matched identities

Answer: C

NEW QUESTION # 72
What three reasons explain why an SMS message may fail to reach a mobile device?

A. The user is out of range of cellular networks
B. The mobile device is powered off
C. The user is currently on a call.
D. The mobile device has a low battery.
E. The number used to send the SMS was a landline

Answer: A,B,E

NEW QUESTION # 73
What is the recommended maximum number of activities that should be on a single journey canvas?

A. 0
B. 1
C. 2
D. 3

Answer: D

NEW QUESTION # 74
Which three statements are true for MC Behavioral Triggers?

A. Behavioral Triggers require a catalog of assets
B. Collect tracking code is necessary to use Behavioral Triggers
C. Behavioral Triggers are not editable
D. Behavioral Triggers can be triggered from interactions with both Content and Products
E. Behavioral Triggers are mandatory for Commerce Cloud integrations.

Answer: A,B,D

NEW QUESTION # 75
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A. use query activity to query _ click and use contact data in journey.
B. use journey with email activities and enagagement split activity
C. use contact designer
D. use Journey data and not contact data

Answer: B,D

NEW QUESTION # 76
......

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