Valid Salesforce Marketing-Cloud-Account-Engagement-Specialist Real Test & Marketing-Cloud-Account-Engagement-Specialist Valid Test Sample

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Section	Weight	Objectives
Visitors and Prospects	8%	- Prospect data management and audits - Visitor-to-prospect conversion process - Prospect activity and engagement analysis
Engagement Studio	17%	- Building and updating engagement programs - Program structure and components - Program logic, triggers and actions - Program performance and optimization
Email Marketing	20%	- Email deliverability and compliance - Email reporting and performance analysis - Email types, templates and capabilities - Email creation and sending process
Forms, Form Handlers and Landing Pages	20%	- Form creation, configuration and use cases - Landing page design and deployment - Form handler setup and integration - Performance metrics and optimization
Administration	11%	- Recycle bin functionality and data recovery - Field creation, mapping and management - Data synchronization between Account Engagement and Salesforce - Scoring and grading model configuration
Lead Management	24%	- Lead lifecycle management - Static and dynamic lists creation and segmentation - Completion actions and page actions - Automation rules and segmentation rules

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Valid Test Sample | Marketing-Cloud-Account-Engagement-Specialist Valid Test Practice

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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q103-Q108):

NEW QUESTION # 103
How many times does a segmentation rule run?

A. Continuously, whenever new prospects are created.
B. Once, as soon as the user completes the rule creation process.
C. Up to five times., as long as the user enables the repeat setting.
D. As many times as the user specifies when they create the rule.

Answer: B

Explanation:
A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule runs only once, as soon as the user completes the rule creation process. The rule will not run again, unless the user manually re-runs it or schedules it to run at a later date. A segmentation rule does not run continuously, up to five times, or as many times as the user specifies when they create the rule1. Reference: 1: Segmentation Rules

NEW QUESTION # 104
A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers

A. The rule will run once and must be re-run for prospects to match again.
B. The rule will evaluate their entire prospect database for matches.
C. The rule will continuously look for prospects who match the criteria.
D. The rule will unmatch prospects that no longer match the criteria.

Answer: B,C

Explanation:
When a user creates and resumes a new automation rule, the rule will continuously look for prospects who match the criteria (B) and evaluate their entire prospect database for matches . These are the characteristics of automation rules in Account Engagement, which are different from segmentation rules that run only once. The rule will not run once and must be re-run for prospects to match again (A), nor will it unmatch prospects that no longer match the criteria (D). Unmatching prospects is only possible with dynamic lists, not automation rules. Reference: Using Account Engagement Automation Rules vs. Salesforce Flows

NEW QUESTION # 105
After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.
What will happen if the prospect is removed from the suppression list?

A. The prospect will continue on the engagement studio program onto step 6.
B. The prospect will be also be removed from the recipient list of the program.
C. The prospect will begin the engagement studio program again on step 1.
D. The prospect will continue on the engagement studio program onto step 5.

Answer: A

Explanation:
According to the Salesforce documentation, when a prospect is added to a suppression list in an engagement studio program, the prospect is paused from receiving any further emails or actions from the program.
However, the prospect's progress in the program is not reset or removed. If the prospect is removed from the suppression list, the prospect will resume the program from where they left off, which is the next step after the last completed step. In this case, the prospect will continue on the engagement studio program onto step 6.
References: Salesforce documentation

NEW QUESTION # 106
A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?

A. The field is created as a custom prospect field in the form editor.
B. The field Is created as a default account field in the form editor.
C. The field Is created and added to the form in Engagement Studio.
D. The field is created as a custom prospect field on the Prospect Fields page.

Answer: D

Explanation:
In Pardot, new custom fields for prospects are created in the Prospect Fields page under the admin settings. Once a field is created here, it can then be added to forms as needed. This process ensures that all data captured through forms is aligned with the prospect data structure already established in the system, allowing for consistent data management and integration with Salesforce CRM fields if required. This separation of field creation and form editing ensures organized management of prospect data attributes.

NEW QUESTION # 107
How can a visitor convert to a prospect?

A. Receiving a marketing email
B. Visiting a tracked website
C. Viewing an embedded form
D. Submitting a form on a landing page

Answer: D

Explanation:
Explanation
The way a visitor can convert to a prospect is by submitting a form on a landing page. A visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A visitor becomes a prospect when they fill out a Marketing Cloud Account Engagement form, which captures their email address and other information. A landing page is a web page that contains a form and a call to action, such as downloading a file or registering for an event. When a visitor submits a form on a landing page, they become a prospect and can be tracked and nurtured by Marketing Cloud Account Engagement. Viewing an embedded form, visiting a tracked website, or receiving a marketing email are not ways to convert a visitor to a prospect, as they do not capture the visitor's email address or identify them as a prospect. References [Visitors and Prospects] [Landing Pages and Forms]

NEW QUESTION # 108
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