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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

SectionWeightObjectives
Insights and Analytics14%- Evaluate email campaign performance and data
- Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces)
Content Creation and Delivery24%- Configure send settings to meet the customer requirements
- Recommend Marketing Cloud tools to use when preparing an email for send
- Organize and manage email campaign content
- Create and customize an email message to meet customers' needs
Marketing Automation26%- Build the appropriate Journey Builder solution
- Build the appropriate Automation Studio solution
- Recommend the appropriate marketing automation solution
Email Marketing Best Practices10%- Demonstrate appropriate and effective subscriber acquisition and retention methodologies
- Evaluate elements and techniques of email marketing to design effective emails and email programs
- Differentiate elements of an email that can impact message deliverability
Subscriber and Data Management26%- Understand concepts of subscribers, profile center, and subscription centers
- Configure Contact Builder and Audience Builder
- Manage subscriber data (Lists vs Data Extensions)

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q140-Q145):

NEW QUESTION # 140
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

Answer: B

Explanation:
Journey Builder is a tool that allows marketers to create personalized, cross-channel customer journeys based on real-time behavior and data. Journey Builder can use a Recurring Entry Source to inject contacts from multiple data extensions into a journey on a daily basis. Journey Builder can also use Messaging and Flow Control Activities to send emails and mobile messages and control the timing and frequency of the communications.


NEW QUESTION # 141
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments.
What tool should the marketing team use?

Answer: C


NEW QUESTION # 142
A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

Answer: B

Explanation:
To run a journey multiple times a day based on newly compiled data, the marketer should set up an automation to populate the Entry Source Data Extension. This ensures that the latest data is always available to trigger the journey. The automation can be scheduled to run at the desired frequency, ensuring the journey starts with the updated data. Salesforce Marketing Cloud documentation on Automation Studio and Journey Builder entry sources provides detailed instructions on setting up and managing such workflows.


NEW QUESTION # 143
Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.
Which solution can be used to achieve this?

Answer: A


NEW QUESTION # 144
A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)

Answer: A,D


NEW QUESTION # 145
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