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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 3	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 4	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 5	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 6	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 7	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q167-Q172):

NEW QUESTION # 167
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?

A. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
B. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
C. Import all prospect data and create a suppression list.
D. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.

Answer: B

NEW QUESTION # 168
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

A. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
B. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
C. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
D. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.

Answer: D

NEW QUESTION # 169
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A. Create a completion action based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days.
B. Create an automation rule based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days
C. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days.
D. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven ' t been active in 60 days.

Answer: B

NEW QUESTION # 170
LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?

A. The administrator has not selected a sender for the Email Template.
B. The administrator has not published the Email Template from a draft.
C. The administrator does not have folder permissions to the Engagement Program.
D. The administrator does not have folder permissions to the email template folder.

Answer: B

NEW QUESTION # 171
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
B. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user
C. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
D. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

Answer: D

NEW QUESTION # 172
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